Design House Tributes - AVENUE's July Issue

There is no shortage of amazing fashion design houses in Second Life®. From all walks of life, all facets of creativity and from around the world, SL is the place to experience the best life has to offer - fashion wise. AVENUE is proud to be at the forefront with these passionate creators and share with our readers their inspiration and challenges. This month we were honored to be a part of the My Precious Queen Contest Finale, truly one of the most amazing couture designer contests on the grid. Delve deep into this issue and get a personal view from every angle of these design houses.

"Summer’s Queen – Elle Ahren"
Cover Story | Page 32
Written by Xandrah Sciavo & Photography by Brie Wonder

As summer heats up, so has the My Precious Summer Queen Contest, culminating in the long-awaited selection of the new face to represent Agnes Finney’s My Precious Design House. Each month, stylistas from all over the grid submit their photographs with the hope of being selected one of the three monthly winners who will advance to the final event. After six months of fierce competition, Elle Ahren was chosen as the new My Precious Summer Queen 2011.

"The Magic of Hair"
Fashion Icon | Page 46
Written by Augusta Carver & Photography by Natasja Schumann

One of the most necessary accessories to shop for in order to complete your look is hair. Short, long, curly, or straight, you can find just about any style of hair you could want and even dream of in Second Life®. For some people who change their hairstyle every day or every week, hair can be much more necessary than any other accessory to further complete their look. Creator of Magika, Sabina Gully understands that need and has been dreaming up some of the hottest realistic flexi and sculpted hair on the grid.

"Do You Know The Secret?"
Featured Designer | Page 74
Written by Augusta Carver & Photography by Ozz Larsson

Using her love of fashion and art in Second Life®, Maylee Oh, designer of The Secret Store, has been creating a collection of clothing that would make any fashionista drool with desire. She is a great example of how hard work and dedication can take you farther than you can even imagine. With bold prints, and vibrant colors, Maylee is taking the SL™ fashion world by storm, one sculpted piece at a time.

Read these articles and more in the July edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

My Precious Princess' - AVENUE Magazine April 2011

As spring begins to blossom around many of us in different parts of the world, those who are following the annual My Precious Queen Contest can see it continue to bloom and grow. We find ourselves at the midway mark of the first competition of 2011. With January and February behind us, six finalists have already been chosen, and March presents us with three new hopeful contenders that join the journey to the June crowning of My Precious Summer Queen 2011. The winner of this semi-annual contest will have the great honor of representing Agnes Finney's My Precious Design House, a high fashion establishment known for the creation of some of the most elegant and sophisticated gowns and ladies formalwear on the grid.

AVENUE Magazine is delighted to present another round of finalists for My Precious Summer Queen 2011. Read on as we introduce you to the March 2011 finalists: Caoimhe Lionheart, CottonCandy Teardrop, and Elle Ahren.

My Precious Queen Contest
Road to Royalty | Page 140
Written by Xandrah Sciavo
Photography by Natasja Schumann

Read the full issue online at issuu.com/avenue

For regular updates and exclusives from our Couture AVENUE designers, join the AVENUE Magazine Readers Group in-world.