AVENUE Magazine Exclusive - Aimesi

One constant fashion accessory that every resident of Second Life needs is skin. Defining our look in a way that clothing and jewelry cannot, Mea Carnell, the power house behind Aimesi, has created a fashion brand that stands out from the rest.

Join AVENUE Magazine as we get a personal look at Mea's drive for creating and how she uses it to help others not only define their look with her skins but inspire them to live a luxurious life with realistic eyes, jewelry, and her many other fashions.

Read it online at issuu.com/avenue

Join AVENUE Magazine Readers Group in-world for more information, regular updates as well as gifts and exclusives from our Couture AVENUE designers.

Couture AVENUE Look 2011: We're Looking For Our October Finalist!

Are YOU the next face of Couture AVENUE? Our next deadline is vastly approaching, and we're eager to select a model to be our October finalist. Think you have what it takes? Read on!

The ‘Couture AVENUE LOOK 2011′ search is open to both men and women, offering one top male and female winner an invitation to AVENUE MODELS, an exclusive AVENUE MAGAZINE cover, and to be the face of Couture AVENUE ads and promotions.

Each month a finalist will be chosen and receive :

- an exclusive interview and shoot in AVENUE Magazine

- $3,000L shopping spree at Couture AVENUE

- a discount voucher of 2,000L for a course at AVENUE Models Academy.

All monthly finalists will be entered into the finals where one male and one female winner will be selected to be the face for Couture AVENUE Look 2011.

The winner will receive :

- A one year contract to be the face for Couture AVENUE ads, events and promotions

- A cover on AVENUE Magazine

- An invitation to join AVENUE Models

So, what are you waiting for? The first deadline is vastly approaching, so ENTER NOW!

Not To Miss: More Highlights from the August Issue

Page 62-69
Body Heat
By: Kyrie Source

This season, don't let your summer favorites lie dormant in your inventory; be tantalized as our models show you how to get the most of your barely there swimsuits and bodysuits.


Page 82-93
Art of Fashion
By: Boe Cortes

Explore the concepts of fashion and art as they intertwine in this piece; embrace your flavor of -ism, be that modernism or futurism, and open your mind to exciting pieces to suit all flavors.


Page 128-135
The State of Haute Couture Homme

By: Jarl Soderstrom

Some like it haute; the men of SL tend to be largely overlooked as it relates to high fashion. This piece explores haute couture for men in different forms, and provides ways to create a look reminiscent of those seen on the runway.

Read these articles in more in the August edition of AVENUE Magazine online.

For regular in-world updates, please join AVENUE Magazine Readers group.

AVENUE AZUL Exclusive 2009

Rediscover the allure of AZUL and what makes designer Mami Jewell one of the hottest and most successful fashion designers in Second Life in this exclusive with AVENUE Magazine.

Gaga For Fashion

The February issue of AVENUE Magazine is a fashion lover's dream because it features articles and fashion spreads on some of the biggest trendsetters in SL; Djod Karu, Thalia Jie, and Nardya Rousselot.

First up, you'll be treated to an up close and personal look at Djod Karu, the designing force behind DIRAM, one of the grid's most talked about brands. The SL fashion world has been buzzing for weeks about the highly anticipated release of Djod's new Scandalous collection and it did not disappoint. Read this month's issue to find out why people are going gaga for DIRAM and learn how some of the most iconic figures in pop culture serve to inspire this talented lady.



Speaking of icons, when thinking of them as it relates to SL fashion the name Thalia Jie comes to mind. The amazingly gifted stylist and photographer is this month's featured Fashion Icon. It's a well deserved title and you should take this wonderful opportunity to learn about her journey and get a glimpse of her styling and photographic talents.



Finally, you can't afford to miss the Nardcotix Fashion Spread! The latest beautiful designs of Nardya Rousselot are featured in this unforgettable piece. You'll find gorgeous elegant formals that are perfect for Valentine's day. Additionally, you'll be treated to a peek at some of the stylish offerings from her incredible new shoe line.



Read AVENUE's February issue online.



For regular in-world updates from AVENUE, join AVENUE Magazine Readers Group.

Entre Mare Designs

Classy, feminine, and elegant are just a few words that describe the creations of Sykao Adamski. Her fashion house, Entre Mare Designs, debuted in SL in June 2009 and has made quite the first impression. In fact, the designs are so lovely that I will go out on a limb and say that every woman should have at least one or more.

Simply put, these designs are breathtakingly gorgeous and will make anyone who wears them feel beautiful and alluring. Entre Mare caters to its clientele by providing an array of unique formal looks that range from cocktail dresses to ballroom gowns that are guranteed to make heads turn.

To learn how Sykao took her love of fashion and turned it into one of the grid's most sought after brands in such a short time, check out the latest Issue of AVENUE Magazine. The review, written by Isadora Fiddlesticks, provides more information about the brand and designs(photographed by Natajsa Schumann). Click here to view the magazine.

AVENUE JCNY Supplement 09

Behold one of the finest gems in Second Life, JD Hansen of JCNY in an exclusive interview and special by AVENUE.

Revel in her artistry, contribution and entrepreneurial spirit in the fashion industry.

Read here on issuu.

BeReal in Second Life

Time for a total makeover. BeReal opened its new main store at the Fashion District with a brand new line of scrumptious male and female skins, shapes, hair, casual wear and animations all in one. And now is the perfect time to run to the store because there is a 50% off mega sale going on now!

BeReal offers a great selection of realistic, high quality, male and female skins in several gorgeous tones (and makeup combinations for the ladies.) See the Felicia & Max skins, below. All skins come in multiple tones, and the Max Skin even includes a second ‘bald’ version for that scruffy no-nonsense look.


BeReal has a great new line of male shapes to accommodate a range of ages from teenager to adult. See the Glenn shape below and notice the perfectly sculpted abs and exquisite chest-hair detail.

Female shapes, such as Miriam; Olivia and Felicia (to name a few) celebrate the beauty of the female form with stunning realism; each shape is almost human. They come in a variety of bone structures and breast shapes, and most shapes at the store have a matching skin with the same name to make styling even easier.

BeReal hair is a good balance between trendy elegance and simple realism. The textures are rich and the color selection is down to earth with three main shades of blonde, brown and black.

Also on display at the BeReal main store is a cool and fun variety of casual & jeans wear, in solid colors, plaid, and pastels. Below, the BeReal Blouse is available in primary colors (white, black, red & blue) and it makes the perfect match to a pair of worn blue jeans. Each blouse comes with an easy-to-use ‘resize’ menu for just the perfect fit.

The BeReal store abounds with other cool items and fun accessories: I found some fantastic unisex sneakers with criss-cross laces and unique patterns. They, too, come with an easy resize menu at an amazing price. The Store also carries gift cards and resale kits for potential affiliates. And while you’re there, don’t forget to stop by the freebies section (right before the hair isle) to pick up your huge Afro hairdo (lol:) But if your style is more Top Gun than Disco fever, the freebies section also has the perfect pair of Aviator sunglasses for you:)



BeReal is owned by Ricko Dagostino.

The new main store is located at the Fashion District, Sensation Island (91, 50, 27) at this SLURL

Virtual TANGS launches in Second Life

TANGS, Singapore's premier lifestyle concept store launches its virtual store VTANGS today at 12pm, offering 3 real life in-house labels Martina Pink, Island Shop and STUDIOTANGS.







Besides these RL brands, SL fashionistas can also look forward to their favourite SL fashion designers as well such as Chez Gabrielle, Church of Luxe, DCNY, Diversity, DeeTalez, Digit Darkes, Hucci, Kraftika, Nicky Ree, SD Wears, Stylissimo, Riviera Couture & !mpossible.

VTANGS will be a realistic replica of the iconic 76-year old store on Singapore’s renowned Orchard Road, well-loved for its prominent green-tiled roof and red pillars. VTANGS will feature familiar TANGS concepts, such as TANGS Beauty Hall, Wardrobe Women & Men, and PlayLab, and will carry virtual merchandise which shoppers can purchase with the MetaCard™, the Linden dollar credit card issued by First Meta.



Taking a new spin to bring the real-life beauty, fashion and lifestyle and the unique shopping experience that Singapore has come to love to Second Life, VTANGS' Spring/Summer 2009 promotions and events will focus on transcending beyond the second life into the first, bridging the real and the virtual.

Purchases at Virtual TANGS will entitle residents to 20% discount vouchers for use at the real-world stores till 30th April and subsequently, 10% till year-end. Mid 2009, Virtual TANGS will unveil i-shopper, a personalized shopping and delivery service for residents located overseas to purchase real-life versions of merchandise featured at the virtual store.

As an exclusive launch promotion, the first 10 shoppers stand to win L$1,000 cash and a limited edition outfit. Metacard holders receive 50% rebate on Martina Pink, Island Shop & STUDIOTANGS

So here's to a unique shopping experience at VTANGS.

AVENUE Inc. announces the ‘Suzana Blowout Skin Sale’ at LionSkins

Say Goodbye to Suzana! With a new skin on the horizon, LionSkins is making room and having a blowout sale on the Suzana Line. With over 60 makeup choices in 4 skin tones including freckles, LionSkins will be selling Suzana at a mere $120L’s per skin for a limited time only.



When the sale is over, Suzana will be gone forever, having been retired with the Zee Line. If you’re looking for a unique runway makeup collection, glamour skins, or something for every day wear, visit LionSkins’ main store before the crowds descend! The last time LionSkins ran this sale, people filled the store, so come early, come often! Don’t miss your opportunity to own some of these amazing skins for just $120L. That’s over 90% off the original price!


Help Lion and Olyvia say goodbye to this fantastic skin with style! They cannot wait to see you at the sale to help them say goodbye to a skin that has brought such love. Both Lion and Olyvia are getting ready for a brand new look in which they will continue to change the traditional definition of beauty.

AVENUE Magazine introduces new hair from ESHI OTAWARA

OTOHIME – Hair

Eshi Otawara announces a new hair release, Otohime. This hair comes in black, white, silver, red, and champagne. The hair is long and flowing, with a hair knot suspended by a cylinder which contains dragon detailing from a RL painting she has done, which was also the inspiration for one of her earliest conceptualized limited edition dresses. Hanging from this cylinder is a long banded ponytail of hair that drapes the length of the hair. This hair continues the Japanese theme of her Spring Collection.

The sea dragon shown in the picture comes from a Japanese story of the God of the Sea, Ryujin, who lives in a sea palace, controls the tides, and was the father of Otohime, who was known as the beautiful “Luminous Jewel,” and was the grandmother of the first Emperor of Japan. This made the powerful Ryujin the ancestor of the whole Japanese dynasty.

GABBY - Hair

Also newly released is the Gabby Hair in black, which is Eshi's donation to the RFL. All proceeds from the sale of this short style which features feathered bangs and a pulled back section of banded hair with a hair clip will be donated to the RFL Charity.

The Otohime Hair and Gabby Hair are both available both in her Eshi Otawara store at Blumfield.

AVENUE Supplement March 2009

Please join AVENUE Inc. in congratulating Dark Hennesy and Steffi Villota of Freesoul Design on the devleopment of their new design label and sim, DeeTaleZ.

On the 1st of April, DeeTaleZ formally known as Freesoul Design, will open it's doors for the first time. Freesoul Design, a SL institution in quality urban and street wear since 2007, dubbed 'premium urban' by SL bloggers has proven that the SL community appreciates the style that Dark and Steffi produce and are renowned for.

Their new sim, Digital Avatar Artistry, designed to reflect the architectual style of 'Modern Zen' is based on the city of Hamburg where both designers reside.

Please enjoy the AVENUE supplement featuring an informative interview with Dark and Steffi in addition to a 'sneak peak' of their new label which only validates that cutting edge style is all in the DeeTaleZ.

Where will you be on April 1st?

Be the first to check it out when they are open by teleporting here

La Dolce Vita

It was a night of the sweet life, with AVENUE models showcasing SL's top Italian designers at 'La Dolce Vita' held at the First Meta II sim.

The elegant circular stage design surrounding an unusually beautiful leafless tree and sprinkled with umbrellas, set the tone for the innovative choreography as the models took their turns on the catwalk.

The 60's inspiration was quite apparent in many of the styles worn. The creations of Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera and Preciosity of Style ebbed and flowed before our eyes.

Though the lag did try to rear its ugly head and would have succeeded were it not for the clever EmmZ Tzara and Kryptonia Paperdoll who led everyone in a rousing game of losing our attachments for 100L!

As the attachments fell and bald heads and toes were revealed, the lag settled and we were treated to several showings of the SPIRIT Dazzlers, their dances coordinated perfectly with the models own.

BAIASTICE - Spring Collection - Colors

BAIASTICE by Sissy Pessoa announces her new Spring 09 Collection ~ Colors ~ at BAIASTICE. The collection is full of multiple rich colors and tones throughout the collection, including hues of red, pink, blue, purple, green, yellow, orange, and more, along with Baiastice's premiere color black. Solids, sequins, geometric prints, batiks, plaids and patterns present the variety that befits the BAIASTICE label.

Colors include a wide range of clothing fabrics, from delicate lace, silks and satin, to heavier brocades and leathers, along with snake and reptile textures. The emphasis is on prints and patterns, from accented blacks, to rich batiks. Details are everywhere, from leather wrist cuffs and corsets, to highly polished belts and jeweled collars. Short flirty skirts and tops, low backs, longer skirts and many casual separates present a versatile collection sure to meet the needs of any occasion.







New to the BAIASTICE Collections are the new shoes. From casual, fun print sneakers to the Couture Jewels Collection, there is a shoe for every person and every occasion. Ballerina flats and Pumps in patents to Croc round out the collection.

(Above) Ballarina Shoes in Lilac.

(Above) Jewel Shoes in Whit.

(Above) Stiletto Pump in Blue.

(Above) Flower Shoes in Red.

(Above) Chrome Shoes.

In addition, there is also a complete collection of bags for day including Lux in Croc, Leather Business, and Painted Vintage. Two bags in rich jewel tones, Le Soir and Secchielli, go easily from day to night, increasing the versatility of your accessories.

Red Lux (top left), Leather Business Brown (top right), Leather Business Purple (bottom left), Vintage Bag Green (bottom right).

BAIASTICE also has a completely new full Spring 09 ~ COLORS ~ Collection of Sunglasses in 5 models. To complete your fashion looks, they come in large or small sizes and from simple to diamond, in many colors and materials.

Day Big Black (left), Drop Black (right)

New York Blue (left), Roma Rame (right)

To finish off the Spring 09 ~COLORS ~ Collection, BAIASTICE has 3 new pairs of earrings, each scripted with 5 colors, to mix and match with all of the many dresses and separates: Earrings Glitter '80, Earrings Glitter Gem, and Earrings Pins gold & silver.

LA DOLCE VITA - An Italian Fashion Spectacular

AVENUE Models presents LA DOLCE VITA to the runway. A compilation of SL's finest Italian designers, both veterans and new, get together on one stage to showcase their latest collections.

La Dolce Vita, Italian for 'The Sweet Life', was hailed as the most widely seen and acclaimed European film of the 1960's, directed by Federico Fellini. Few realize that Fellini's initial inspiration for the movie was a dress created by designer Cristóbal Balenciaga. Balenciaga was an innovator in his use of fabrics, is noted for contributions to the fashion industry such as the tunic dress and high-waisted baby doll dress, and his sculptural creations were considered masterworks of haute couture in the 1950's and 1960's. La Dolce Vita, reminiscent of Balenciaga's trendsetting creations, depicts the lives of Roman celebrities in the early 60's. Fellini filled the screen with vibrant colors and elegant motions giving one a feeling of sweet dreaminess.

Please join AVENUE Models as they showcase LA DOLCE VITA filling your screen with the same elegance and vibrance of SL's finest Italian collections from Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera, and Preciosity of Style. This stellar fashion presentation, conceptualized by director Rusch Raymaker, AVENUE CEO, and managed by AVENUE Designer Liaison Livia Mastroianni, will be given an avant garde treatment in choreography and set design in collaboration with dance choreographer Pyper Dollinger and special appearance by the entertaining and graceful SPIRIT Dazzlers.

When: 8 March 2009 - 1pm SLT

Where: First Meta 11

For more informtion please pick up our in-world invitation.

AVENUE INC

AVENUE Models Academy - 2nd Graduation Show of 2009

More and more SL residents are looking toward AVENUE Models to represent them in this dynamic yet competitive fashion industry. Many of the top models in SL have joined the AVENUE family knowing that they will be working at the cutting edge with SL's most prestigious designers. To ensure their models are highly skilled, AVENUE Models Academy provides the most complete program in one course. Be a working model with one of the most successful modeling agencies on the grid.

Join AVENUE Models Academy trainees, Tempest Rosca, Any Noel, Leisha Nitely, Riley Troncon, Sweetest Sands and Kendall Larniar as they take to the runway in fashion wear by So Many Styles for the second graduation show of the year.

Date : 1st March 2009, Sunday

Time : 12 pm

Place : Heaven’s AVENUE @ AVENUE Models

Exxess Designs - Of Vamps & Vixens - AVENUE Models

Imagine stepping onto the set of “Phantom of the Opera” meets “Bram Stoker’s Dracula” and you would be forgiven for thinking ‘where’s the fashion show?’ The EXXESS Designs fashion show aptly titled “Of Vamps & Vixens” produced by AVENUE Models once again proved to be a creative and inspired partnership.Held on the 7th of December 2008, the set at Royal Dreamscape was dark, brooding and exuded Gothic romanticism, the perfect venue to showcase the latest releases from EXXESS Designs creator, Layja Vidor. Revering the darker side of feminine sexuality, AVENUE Models Georgie Lyle, Shenandoah Saintlouis, Kryptonia Paperdoll, Olyvia Zenovka, Queenie Extraordinaire, Liane Maertens. Leah McCullough, Chamonix Boudreaux and Valeria Pienaar commanded the runway to great effect.The audience was transported to a darker world and was captivated by a profusion of black velvets, lace, fishnets and leather, accessorized with tightly laced corsets, gloves, precarious stilettos and silver jewelry. “Vamps and Vixens” was an outstanding success and those present made their feelings known by the acclamation emanating from the gallery. Treated to an amazing after party hosted by DJ Diaphoni Galicia, guests and models celebrated the brilliance of Lavja Vidor’s designs.Produced and conceptualized by AVENUE Models’ CEO Rusch Raymaker in collaboration with builder and designer of Ztique, Zasa Rossini, “Vamps and Vixens” was another AVENUE triumph.For your viewing pleasure, please click on the video below to once again share in the fantasy created by AVENUE Models and EXXESS Designs.

More photo's can be viewed on Flickr