A new home for AVENUE

April 4th was a date to celebrate for everybody at AVENUE as it marked the day of the opening of AVENUE's new sim.  AVENUE is now located in a self named sim at GOL, the group of sims stemming from the visionary creativity of GOL founder, Dakota Neumann.

The sim was created and designed by Dakota in partnership with AVENUE's founder & CEO Rusch Raymaker, a perfect combination of fashion, lifestyle and entertainment.


The opening of the AVENUE sim is another milestone for this energetic company, and certainly Rusch Raymaker and her team won't fail to deliver once again what they promise, always with the utmost professionalism and far-sightedness.

AVENUE sim features the presence of several of the most celebrated fashion designers in SL - Baiastice, Chantkare, CheerNo, LeeZu!, Lelutka, LG Concept, Nicky Ree and Stylissimo all located in the central part of the sim called Couture AVENUE, set in an elegant, modern and yet tropical surrounding.  In a separate building is located AVENUE's main quarter with its stylish and modern offices, set perfectly in harmony with the rest of the sim.



The opening of AVENUE sim at Gol last night was inaugurated with a grand fashion show showcasing the biggest names of SL Couture, Baiastice, Chantkare, CheerNo, LeeZu, Lelutka, LG Concept, Nicky Ree and Stylissimo.  Over 70 people fought lag to attend this impressiVE show held at AVENUE's brand new runway.

Baiastice Anita Corsett

Casa CheerNo Hank

Stylissimo Nightingales Lock | Exclusive at Couture AVENUE

The fashion show was then followed by a "wandering" party that was held first at AVENUE's The A Lounge then it was moved to the neighbouring Sim of Gol 5 where GOLden Shopping mall is located.

The party was kept fun and entertaining thanks to the tunes played by GOL's own DJ Captain Clipper and once again fashionistas, designers and many curious avatars had the chance to dance and socialize on a day that will be remembered for a long time.

Visit AVENUE at GOL if you haven't already to pick up the lovely exclusives from Couture AVENUE designers and join AVENUE Magazine Readers group for future exclusives and free gifts from these amazing couture designers.

2010 The Future is Now! Presented by Rezzable with AVENUE Inc. | Treet TV

Amazing interview given by Ms Angie Mornington with the crew from Rezzable & AVENUE detailing the behind the scenes of their latest fashion collaboration "2010 The Future is Now". What does that mean exactly, the future is now? Where did you feel the world would be in 2010? Get the vantage point from some of Second Life's top fashion designers as they carry this theme through their creations.



We'd like to also thank the following designers for dressing up the show host and guests.
Angie Mornington was wearing Marketa Imperiale by Indyra Seigo of Indyra Originals
Rusch Raymaker was wearing Scylla Bounty Hunter by Nardya Rousselot of Nardcotix
Achariya Maktoum was wearing Mila by Mami Jewell of AZUL
Jesika Contepomi was wearing Elevator by Joy Laperriere of Magnifico

To be a part of the fun, join us Saturday at 7pm SLT at the closing party of "2010 The Future is Now". AVENUE Models will be around socializing and grabbing the guests attention in each of the designer creations.

For more information please read the official press release.

Join AVENUE Magazine Readers Group in-world for regular updates.

AND NOW...THE BUNNIES!

The year 2010 in Second Life® (SL) started out with the launch of the first Artificial Intelligent (AI) bunny, right after the invasion of chickens, turtles and other breeder animals. Yesterday, 2nd of January, the HunnyBunny brand released their intelligent easter bunnies at the Bunnie’s sim, in a venue built and hosted by AVENUE.

The HunnyBunny was created by Hunny Larimore, Bunny Tremor and Ina Centaur, who together, gave life to those cute creatures willing to “create a childhood fantasy for everyone”, explains Hunny.

CEO & Co-Founder Hunny Larimore

The product can be a big success and less a problem to property owners, according to Ozzie Drucker, the sim owner and owner of The Farm, because “it has virtually no collisions, and is well scripted with hardly any impact”, he says. The party went from 12PM to 3PM SLT and started with AVENUE´s founder Rusch Raymaker spinning some house tunes and dropping hunt clues for the easter egg’s hunt. The launching event was also live painted by Filthy Fluno, in oil on canvas named BunnyPainty Mixed Reality Painting, becoming his first 2010 live art.

Live Painting by SL/RL artist Filthy Fluno

Written by Kleos Gomes
Photography by Tillie Ariantho

A Heavenly Boudoir Rendezvous

Even if it's winter, there is no reason not to stay sexy between the sheets or out of it in your boudoir.

AVENUE Model Mimmi Boa in Angel Dessous' Provacateur in Black

AVENUE Models returned with a heavenly showcase of Boudoir Secrets last weekend, the third time running with new and established lingerie designers that titillated the audiences' every senses. From fresh new creations by Beauty Avatar with skins and hair to the irrefutable languid designs of Angel Dessous, Insolence, Madi's Secrets, Magnolia Intimates, Movin Lingerie, Nymphetamine and Seldom Blue...the audience were in blissful rapture. Giving our angels luscious wings was our kind sponsor Material Squirrel and of course impeccably heeled by none other than Stiletto Moody.

The bold and beautiful AVENUE Models stirred up the heat on the runway whilst AVENUE CEO Rusch Raymaker played live DJ and voice host.


AVENUE CEO Rusch Raymaker DJ, Creative Director & Choreographer


AVENUE Model Tatiana Kurri in Madi's Secrets Dream Chemise in Dark Grey


AVENUE Model Jesika Contepomi in Magnolia Intimates' Romance Set in Powder Pink


AVENUE Model Jennaa Loire in MOVIN Lingerie Checc, Material Squirrel Inspired Sparrow Wings & Stiletto Moody Silver Stud Pump


AVENUE Models in INSOLENCE


AVENUE Model ZoeAnastasia Aeon in Insolence Isabel Aquamarine


AVENUE Model Tatiana Kurri in Nymphetamine Flirty Fannie PeekABoo Lingerie in White with Beads


AVENUE Model Poptart Lilliehook in Seldom Blue Portia Polkadot in Black


AVENUE Model Nekki Lovenkraft in Beauty Avatar's Anna Lingerie & Daphne Skin Makeup 06

After the show, as DJ Miguelina Cazenove of Studio Red pumped up the party, two guests were selected as the most sexily dressed and awarded a beautiful lingerie set each.

To see the full gorgeous collection showcased by these fabulous designers, view it here

The video for the show will be out soon so stay tuned and keep up to date with AVENUE's future powerhouse fashion showcases by joining AVENUE Magazine Readers group inworld.

Rusch Raymaker on Spotlight TV

AVENUE Magazine's own Rusch Raymaker interviewed by Spotlight TV host Scorpinosis Nightfire. What's next for AVENUE Magazine and the potential of another RL print edition?

Also catch Kat Alderson and Katia Keres the #1 Pop Artist of 2009 by Metaverse TV's Strem Scene Music Awards.

Enjoy!

AVENUE Interviewed on Fabulous Fashion TV

Angie Mornington from Fabulous Fashion was so gracious to welcome both Rusch Raymaker, Founder & CEO of AVENUE Inc., and Founder & Designer of Stylissimo, and Jesika Contepomi, Chief Marketing Officer of AVENUE Inc. and PR Director of Stylissimo. We discussed our latest ventures with AVENUE Magazine from the SLCC edition to a behind the scenes look at the cover story on Anshe Chung.

The lovely AVENUE Models Devine Hunt, Wicca Merlin, Rhonda Pennell, Ivyana Svondi and Sally Yachvili show off the beautiful designs from fashion & lifestyle brand Stylissimo, including a sneak peak into the upcoming collection.

Watch the full episonde with Fabulous Fashion Accessories Spotlight by Achariya Maktoum here.

Cosmic Vision

Cosmic Vision by Shakti Cianci
A Stretch Mayo & Moon Temple Productions Film

This music video features Shakti from the band SpaceJunky at the piano. It is from her solo piano meditation CD called "7 Tears Of Tara" by Crystal Gypsy and features a cameo by Avenue CEO Rusch Raymaker, Solange Cerveau of Solange Fashions as well as other AlphaCrew members.

The CD was inspired by a spiritual journey to Tibet in RL. Whilst there Shakti visted the cave of Tara, the goddess of Compassion and Healing. While in the cave she saw something glisten on the roof of the cave. Thinking it might be crystal she reached up to touch it. To her surprise it was a single drop of water...a tear of Tara. She touched it to her third eye as the monk said a prayer in Tibetan.

When she returned home the CD was born, the "7 Tears of Tara", being the 7 chakras of the body which correspond to 7 specific frequencies. Shakti does energy healing work in RL, and has studied various forms of energy healing including ancient Tibetan healing techniques which predate Reiki, and she uses this music in her healing work. Cosmic Vision is the piece for the 3rd eye chakra, and she hopes that this piece will bring you calmness and peace as you open to your intuition and own personal truth.
www.spacejunky.com

MBC News interviews Rusch Raymaker on AVENUE at SLCC

AVENUE CEO Rusch Raymaker is interviewed by Dousa Dragonash on MBC News speaking of her experience at SLCC in San Francisco, AVENUE Magazine's first rl-print edition and the first ever Fashion Track.

FASHION FORWARD - SLCC Fashion Track Organized by AVENUE

AVENUE is proud to announce their involvement with this year's Second Life Community Convention. The largest Second Life convention worldwide, SLCC is an opportunity to meet fellow residents and connect the many different facets of SL under one umbrella.

The first of its kind, AVENUE will organize "Fashion Forward", a fashion track to help educate residents in all the many aspects of SL Fashion and its impact on the Linden economy. Spearheaded by AVENUE's CEO Rusch Raymaker and VP Jesika Contepomi, the track will consist of 3 panel discussions including prominent fashion designers, marketers, models, and bloggers.

Currently joining the mixed reality panel discussions are designers Callie Cline and Asri Falcone and fashion marketing professionals Dancer Dallagio and Harper Beresford.

Those interested in registering for the convention should utilize the special 15% AVENUE discount by using the following code: AvenueSLCC9876

For more information please see our press release or the SLCC website.

One Stop Glam Shop: Stylissimo

Connoisseurs of opulence no longer have to hop the entire grid to compile the finer things in their boudoire. To cut down on SL commuting and reduce gas mileage, Stylissimo opened its doors on May 17 with ALL the essentials of high style under one roof.

Stylissimo is a collaboration between Rusch Raymaker and prolific designers Joy Laperriere (shapes); Sylva Petrov (animations); Loa Oryl (fashion) and Medit8 Zapatero (furnishings.) The cozy boutique at Piazza has two separate wings for male and female patrons on opposite sides of the floor plan. On the list of offerings is an exquisite line of male and female shapes (with complete styling cards.) And to dress the shape of your choosing, Stylissimo offers a garden variety of hand-crafted couture and accessories which derive their inspirations from natural epiphanies, like Garden Thorns, Butternut Hawk and the Long Fly Home -to name a few. To complete the picture, a set of fluid animations by designer Sylva Petrov keeps those heavenly avatars moving with grace.

All dressed up and nowhere to go? Stylissimo's catalog of neo-classical furnishings and décor will transform that high-rise den into a 3D extension of your glamorous self.. So stay at home and call over your friends. Each chef d'oeuvre at Stylissimo comes with its own 'twist' and will leave you longing for more. And more shall come!

Created with flickr slideshow.

For more details-

Read Isadora Fiddlesticks' full article in the May 2009 issue of AVENUE Magazine

Log on to Stylissimo's Website

Click this SLURL to Visit Stylissimo in-world

It's all about style...

AVENUE is pleased to announce the much anticipated launch of Stylissimo. A fashion lifestyle store, Stylissimo offers quality model shapes, couture for women, high fashion poses and fine furnishings.

Join us tomorrow as Stylissimo debuts their exquisite collection. The party will be hosted by Stylissimo Founder and DJ, Rusch Raymaker. Guests can expect gifts and prize giveaways throughout the party.

When: Sunday, May 17 2-5pm SLT

Where: SLURL

For more information check out the press release.

AVENUE Magazine - Popi by Eshi Otawara

POPI designed by Eshi Otawara

POPI - A symbol of rememberance, you will never be forgotten in this dress.

AVENUE Inc. takes great pleasure to introduce another captivating creation from the design house of Eshi Otawara. Simply titled POPI, Eshi explained that her reason for naming the dress POPI instead of the English spelling of the flower poppy was that Japanese people say it this way. Eshi's homage to Japanese style is seen in her Spring/Winter collection where she has incorporated symbols from Japan into her designs creating a harmonious fusion of fashion and art.

Eshi's POPI dress is reminiscent of the Oriental Poppy with it's splendid array of salmon, pink, red, scarlet orange, deep maroon and white colors. Bee's are highly attracted to the poppy flower and never surprised at Eshi's attention to detail, included in the dress is a stunning bee ring to remind one of their place in natures cycle when wearing this creation.

As with all Eshi's designs, they transcend from her minds eye into the Metaverse as supurbly constructed pieces that fit like a jig saw puzzle and even in movement, everything remains as it should. There is no doubt that Eshi has mastered the mechanics of clothing construction for the avatar which surely means that you will never be disappointed with your purchase.

The bold poppy hat featuring an amazing veil of white netting that softens the face and creates a certain mystery is the jewel in the crown. One can only imagine what the meaning behind the needle like adornments is and I am almost too scared to ask, such is my enjoyment of making my own interpretations of Eshi's work.

In closing, POPI is impeccably constructed and is a credit to Eshi's talents. As an aside, whilst searching locations to shoot the dress, in the space of 20 minutes three people unknown to me messaged in IM to say 'WOW, I love that dress'. That says it all right there.

Written and styled by AVENUE Model, Chalice Carling.

AVENUE Supplement March 2009

Please join AVENUE Inc. in congratulating Dark Hennesy and Steffi Villota of Freesoul Design on the devleopment of their new design label and sim, DeeTaleZ.

On the 1st of April, DeeTaleZ formally known as Freesoul Design, will open it's doors for the first time. Freesoul Design, a SL institution in quality urban and street wear since 2007, dubbed 'premium urban' by SL bloggers has proven that the SL community appreciates the style that Dark and Steffi produce and are renowned for.

Their new sim, Digital Avatar Artistry, designed to reflect the architectual style of 'Modern Zen' is based on the city of Hamburg where both designers reside.

Please enjoy the AVENUE supplement featuring an informative interview with Dark and Steffi in addition to a 'sneak peak' of their new label which only validates that cutting edge style is all in the DeeTaleZ.

Where will you be on April 1st?

Be the first to check it out when they are open by teleporting here

La Dolce Vita

It was a night of the sweet life, with AVENUE models showcasing SL's top Italian designers at 'La Dolce Vita' held at the First Meta II sim.

The elegant circular stage design surrounding an unusually beautiful leafless tree and sprinkled with umbrellas, set the tone for the innovative choreography as the models took their turns on the catwalk.

The 60's inspiration was quite apparent in many of the styles worn. The creations of Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera and Preciosity of Style ebbed and flowed before our eyes.

Though the lag did try to rear its ugly head and would have succeeded were it not for the clever EmmZ Tzara and Kryptonia Paperdoll who led everyone in a rousing game of losing our attachments for 100L!

As the attachments fell and bald heads and toes were revealed, the lag settled and we were treated to several showings of the SPIRIT Dazzlers, their dances coordinated perfectly with the models own.

LA DOLCE VITA - An Italian Fashion Spectacular

AVENUE Models presents LA DOLCE VITA to the runway. A compilation of SL's finest Italian designers, both veterans and new, get together on one stage to showcase their latest collections.

La Dolce Vita, Italian for 'The Sweet Life', was hailed as the most widely seen and acclaimed European film of the 1960's, directed by Federico Fellini. Few realize that Fellini's initial inspiration for the movie was a dress created by designer Cristóbal Balenciaga. Balenciaga was an innovator in his use of fabrics, is noted for contributions to the fashion industry such as the tunic dress and high-waisted baby doll dress, and his sculptural creations were considered masterworks of haute couture in the 1950's and 1960's. La Dolce Vita, reminiscent of Balenciaga's trendsetting creations, depicts the lives of Roman celebrities in the early 60's. Fellini filled the screen with vibrant colors and elegant motions giving one a feeling of sweet dreaminess.

Please join AVENUE Models as they showcase LA DOLCE VITA filling your screen with the same elegance and vibrance of SL's finest Italian collections from Addoro Design, Alatiel Fashions, Anubis Style, Bolero Collection, DD Style, Diorsis Hair Design, Jador Fashion, Lady Thera, and Preciosity of Style. This stellar fashion presentation, conceptualized by director Rusch Raymaker, AVENUE CEO, and managed by AVENUE Designer Liaison Livia Mastroianni, will be given an avant garde treatment in choreography and set design in collaboration with dance choreographer Pyper Dollinger and special appearance by the entertaining and graceful SPIRIT Dazzlers.

When: 8 March 2009 - 1pm SLT

Where: First Meta 11

For more informtion please pick up our in-world invitation.

AVENUE INC

AVENUE Models Academy - 2nd Graduation Show of 2009

More and more SL residents are looking toward AVENUE Models to represent them in this dynamic yet competitive fashion industry. Many of the top models in SL have joined the AVENUE family knowing that they will be working at the cutting edge with SL's most prestigious designers. To ensure their models are highly skilled, AVENUE Models Academy provides the most complete program in one course. Be a working model with one of the most successful modeling agencies on the grid.

Join AVENUE Models Academy trainees, Tempest Rosca, Any Noel, Leisha Nitely, Riley Troncon, Sweetest Sands and Kendall Larniar as they take to the runway in fashion wear by So Many Styles for the second graduation show of the year.

Date : 1st March 2009, Sunday

Time : 12 pm

Place : Heaven’s AVENUE @ AVENUE Models

I Wanna Be A Celebrity - PRESS RELEASE

I WANNA BE A CELEBRITY

Metaverse Broadcasting Channel (MBC), pioneers of the virtual media movement have teamed with Phaylen Fairchild, creator of Second Life's first sitcom and AVENUE Magazine to create a brand new reality series to be filmed in the virtual world of Second Life™.

The six part series takes six contestants from around the globe and pits them against one another in various skill-based challenges. Each week, the contestants will meet with a Mentor, an expert in a specific field where they will learn and develop skills which they will later be judged upon.

This is the first Virtual Reality series not based upon public votes, but solely on skill development and enthusiasm for learning. At the end of each round, the winner will receive an exclusive award and one contestant will be eliminated from the competition. Skills that will be put to the test encompass most of those specific to Second Life including building, photography, performance, avatar customization, social engagement and collaboration. Along the way, they will be aided by some of Second Life's most accomplished professional’s intent on guiding them down the path to becoming a Virtual Superstar.

At the end of the six week competition, the winner will receive a development deal with MBC, an opportunity to star in their own show where their talent will be nurtured and their work celebrated. "There are so many vastly and diversely talented people out there," Fairchild said," ... And this is an opportunity to bridge the gap between the magnificent creatives out there, and the people with the ability to give them the exposure, recognition and assistance they deserve." Robustus Hax, Metaverse CEO added, "There are so many amazing people out there operating beneath the radar due to the sheer size of our world - this effort is not us saying that some people deserve a chance to be seen and heard more so than others, this is simply a fun format in which to acknowledge the efforts and foster the Second Life skills of our resident peers in a lighthearted, immersive and entertaining medium. Hopefully we manage to enrich the Second Life experience of everyone involved while we're at it. There are no real losers here."

I WANNA BE A CELEBRITY begins airing in the spring. The first rounds of auditions, which began on January 9th and will continue until February 10th, are being held at Metaverse City and are open to everyone of every shape, size, and culture. The show will be hosted by Second Life veteran and radio personality Trinity Serpentine.

METAVERSE BROADCASTING CHANNEL has been a pioneer of New Media in Second Life since 2007, and has created several highly rated series in the Second Life platform, including MBC News, Out & About with Dousa Dragonash and other shows currently in production. MBC was the official carrier of The Second Life political debate and live streaming of the Second Life Fifth Birthday opening speeches for Linden Lab.
PHAYLEN FAIRCHILD is the creator of DiVAS, Second Life's first sitcom which began its run in 2007 and is currently in its second season. She has also organized some of Second Life's primary annual events such as Day Of Remembrance, Second Life's Fifth Birthday festivities and the in-world SLCC broadcasts. She is currently directing two more series within the platform of Second Life.AVENUE MAGAZINE, launched in October 2008, is a monthly publication that is dedicated to bringing to readers the finest facets of Second Life. With a focus on highlighting the up-and-coming and current trendsetters in fashion, lifestyle, entertainment and the arts, there is a high emphasis on entertaining and informative content. AVENUE is setting a new standard for published media in virtual worlds and beyond. AVENUE is proud to announce their position as the official magazine holding exclusive rights to report the inside news, interviews and announcements of 'I Wanna Be A Celebrity'.

AVENUE Models CEO Rusch Raymaker as SL Entrepreneur of the Year 2008

AVENUE Models CEO Rusch Raymaker has received the honour of being nominated by SLentrepreneur Magazine (WWW.SLENTRE.COM) as one of the 13 nominees for the 2008 SLentrepreneur of the Year Award (SLEAC) who were nominated and will be decided by SL residents. Voting is done online at SLENTRE.COM and will end by 19 December 2008.



Besides being the founder and CEO of AVENUE Models, Rusch works tirelessly to diversify AVENUE’s legacy and presence in the short period of 6 months from its relaunch in May to establish the well reputed AVENUE Models Academy, the growing team of fashion photographers at AVENUE Studio and heading AVENUE Magazine, the ultimate fashion and lifestyle magazine of Second Life, as Publisher and Editor-in-Chief. Better known for having a modelling agency with represents the cream of the crop of supermodels in SL under AVENUE Models, Rusch is also synonymous with producing, choreographing and hosting some of the most innovative, entertaining and professional runway shows that have featured fashion brands such as Stiletto Moody, Baiastice, Jador, Orage Creations, Insolence, Blacklace, Callie Cline and Insolence.

SLentrepreneur, Second Life’s premier journal dedicated to covering the best and most compelling SL entrepreneurs and their products has organised this awards which will culminate in an Awards Ceremony and a Second Life Performance by SL’s Rolling Stones on Saturday December 20, 2008. The event will take place at Madison Cube Garden in Second Life, beginning with a Black Tie (formal) Meet and Greet.

Official 2008 SLENTRE.COM SLentrepreneur Awards Ceremony Schedule:

Black Tie Meet and Greet at 1PM SLT/PST
Awards Ceremony from 1:30PM-2PM SLT/PST
The Rolling Stones Perform Live from 2PM-3PM SLT/PST

Created and conceived in January 2008 by Publisher and Editor, Avarie Parker, SLentrepreneur Magazine is a collaborative project made possible by an international team of Second Life residents and writers devoted to covering in-world entrepreneurs and business innovations. The 2008 SLEAC Awards represents nearly a year’s worth of celebrating the best of Second Life’s entrepreneurs. In Parker’s own words: “I am very excited that SLENTRE will be honoring one of our nominated Second Life entrepreneurs as the SLentrepreneur of the Year 2008. The business men and women we chose to profile and nominate were suggested by SL residents and represent a select group of insiders that make a difference in the everyday lives of an active and vibrant SL community.”

As SLENTRE.COM News Editor and SLEAC Master of Ceremonies, Sigmund Leominster puts it: “In a year of writing for SLentrepreneur, I can honestly say that although the real world press often focuses on the trivial, salacious and more shocking elements of Second Life, the nominees we talk to have vision, strength of purpose and they add immense value to the whole SL experience. These are the real stories of Second Life and they deserve to be told.”

Read AVENUE Models’ CEO Rusch Raymaker’s profile interview by SLentrepreneur magazine and vote for her at SLENTRE.COM.

EXXESS Designs "Of Vamps & Vixens" Fashion Show

EXXESS Designs is back with a vengeance. The fashion show that took the audiences by storm when AVENUE Models relaunched is now reinvented with EXXESS Designs latest releases. Produced and conceptualised by AVENUE Models’ CEO Rusch Raymaker in collaboration with builder and designer of Ztique, Zasa Rossini, this new installation of EXXESS Designs’ “OF VAMPS & VIXENS” promises to be one dark sexy affair.

Don’t miss this new venture into the realm of fantasy and feminine power with the imaginative and sexy designs of Layja Vidor featuring AVENUE Models Georgie Lyle, Shenandoah Saintlouis, Kryptonia Paperdoll, Olyvia Zenovka, Queenie Extraordinaire, Liane Maertens. Leah McCullough, Chamonix Boudreaux and Valeria Pienaar.

Date : Sunday, 7 December 2008
Time : 2pm SLT
Place : AVENUE Models @ Royal Dreamscape