AVENUE Magazine September 2011

With the changes of full amongst us we're seeing the fashion industry all a-buzz with new styles, colors and collections. This month AVENUE shares with you the new fall trends, fabulous finds and hot stylings for this season.

Also in this issue…the opening of the much anticipated Evangelista brand, sim review at the renowned Grove Country Club Estates and interview with powerhouse live performer Quanah.

Cheers to the new season ahead with AVENUE.

Read it online at issuu.com/avenue

AVENUE Magazine May 2011

A sizzling issue from start to finish. Finesmith designer Yula graces our cover with her latest collection, girls prepare yourself for Fashion Icon Naith Smit, Featured Designer Gia Pawpad of LoQ, Baiastice Vintage Chic Fashion Spread, stylings from the hottest stylists on the grid Strawberry Singh, Lulu Jameson, Vixie Rayna, Brie Wonder and guest stylists Vitabela Dubrovna and Petra Messioptra, AVENUE Model of the Month 13 Cortes, we take you to the romantic capital Paris 1900 and what's a sizzling issue without sexy inspirations....it's behind you!

This and so much more in the May 2011 issue of AVENUE.

Read it online at issuu.com/avenue

For regular updates and designer gifts and exclusives join the in-world AVENUE Magazine Readers Group.

AVENUE Magazine Exclusive - Aimesi

One constant fashion accessory that every resident of Second Life needs is skin. Defining our look in a way that clothing and jewelry cannot, Mea Carnell, the power house behind Aimesi, has created a fashion brand that stands out from the rest.

Join AVENUE Magazine as we get a personal look at Mea's drive for creating and how she uses it to help others not only define their look with her skins but inspire them to live a luxurious life with realistic eyes, jewelry, and her many other fashions.

Read it online at issuu.com/avenue

Join AVENUE Magazine Readers Group in-world for more information, regular updates as well as gifts and exclusives from our Couture AVENUE designers.

AVENUE Magazine MWFW 2011 Exclusive

This month continues to rain with menswear as AVENUE is proud to present the exclusive preview to the 2011 Menswear Fashion Week. With a host of male designer labels establishing a new style quotient for menswear Siren Productions brings the SL fashion community their second installation of Menswear Fashion Week.

Join the AVENUE gang with our own DJ Rusch Raymaker at the European Opening Party, Saturday March 19th at 12pm SLT.

Read it online at issuu.com/avenue

AVENUE Magazine January 2011

Look forward to an exciting new year with AVENUE

Featured this month
:: Fashion revolutionary Kaysha Piers of Osakki
:: AZUL's enduring elegance
:: Fashion stalwart Harper Beresford
:: EGOISME's extravagant male styles
:: Naturellement by Lulu Jameson
:: Trendspotting with July Raymaker
:: Ride of creativity with Mysterious Wave
:: Club of the Month : Black Label
:: Arts Feature : Poetry on the move with Lyrical Cafe

Read it online @ issuu.com/avenue

For regular updates, designer exclusives, gifts and more - join the AVENUE Magazine Readers group in-world.

AVENUE Exclusive TD Templates 2010

Want to pursue a career in SL Fashion Design? AVENUE Magazine has caught up with the owners behind the wildly popular TD Templates. Find out how they got started and get a head start to building your own fashion brand. Add your own creative imagination and you're well on your way. Did you know they can also help you with product displays and packaging?

Find out more inside this months exclusive on issuu.

AVENUE JCNY Supplement 09

Behold one of the finest gems in Second Life, JD Hansen of JCNY in an exclusive interview and special by AVENUE.

Revel in her artistry, contribution and entrepreneurial spirit in the fashion industry.

Read here on issuu.

AVENUE Inc. announces the ‘Suzana Blowout Skin Sale’ at LionSkins

Say Goodbye to Suzana! With a new skin on the horizon, LionSkins is making room and having a blowout sale on the Suzana Line. With over 60 makeup choices in 4 skin tones including freckles, LionSkins will be selling Suzana at a mere $120L’s per skin for a limited time only.



When the sale is over, Suzana will be gone forever, having been retired with the Zee Line. If you’re looking for a unique runway makeup collection, glamour skins, or something for every day wear, visit LionSkins’ main store before the crowds descend! The last time LionSkins ran this sale, people filled the store, so come early, come often! Don’t miss your opportunity to own some of these amazing skins for just $120L. That’s over 90% off the original price!


Help Lion and Olyvia say goodbye to this fantastic skin with style! They cannot wait to see you at the sale to help them say goodbye to a skin that has brought such love. Both Lion and Olyvia are getting ready for a brand new look in which they will continue to change the traditional definition of beauty.

AVENUE Magazine - Popi by Eshi Otawara

POPI designed by Eshi Otawara

POPI - A symbol of rememberance, you will never be forgotten in this dress.

AVENUE Inc. takes great pleasure to introduce another captivating creation from the design house of Eshi Otawara. Simply titled POPI, Eshi explained that her reason for naming the dress POPI instead of the English spelling of the flower poppy was that Japanese people say it this way. Eshi's homage to Japanese style is seen in her Spring/Winter collection where she has incorporated symbols from Japan into her designs creating a harmonious fusion of fashion and art.

Eshi's POPI dress is reminiscent of the Oriental Poppy with it's splendid array of salmon, pink, red, scarlet orange, deep maroon and white colors. Bee's are highly attracted to the poppy flower and never surprised at Eshi's attention to detail, included in the dress is a stunning bee ring to remind one of their place in natures cycle when wearing this creation.

As with all Eshi's designs, they transcend from her minds eye into the Metaverse as supurbly constructed pieces that fit like a jig saw puzzle and even in movement, everything remains as it should. There is no doubt that Eshi has mastered the mechanics of clothing construction for the avatar which surely means that you will never be disappointed with your purchase.

The bold poppy hat featuring an amazing veil of white netting that softens the face and creates a certain mystery is the jewel in the crown. One can only imagine what the meaning behind the needle like adornments is and I am almost too scared to ask, such is my enjoyment of making my own interpretations of Eshi's work.

In closing, POPI is impeccably constructed and is a credit to Eshi's talents. As an aside, whilst searching locations to shoot the dress, in the space of 20 minutes three people unknown to me messaged in IM to say 'WOW, I love that dress'. That says it all right there.

Written and styled by AVENUE Model, Chalice Carling.

Yummy Lolli!

Lolli & Star's Gems Spring 2009 Yummy Collection

When I was invited to attend the press show for Lolli Spring 2009 collection, I had no idea what to expect. Upon arrival, the first thing to catch my eye, after rezzing, was the original runway. Done up as a long waffle cone dotted with sprinkles and candies and ice cream cones arranged down the sides.

The runway was not the only thing filled with colour. As the show got under way, the models literally pranced, frolicked and twirled down the path wearing some of the most flirty and fun fashions I've seen.

Inspired by her soon to be born daughter, designer Ashen Jaerls has been able to deliver a fun and feminine line of clothing that is just funky enough to capture the young at heart.

With designs from the 'Picknic' plaid bra and panty set to the simply elegant 'Zoe', a short figure hugging dress with a flirty skirt and a dash of old and new Hollywood glam, to the 'Candied corsets'. So many of the styles perfectly suited the poses the models chose. The adorable school girl/Alice in Wonderland ensemble 'Loli' modeled by TK Wako with a cute little bounce accompanied by hearts particles. Normally I wouldn't think that was such a good idea. We all know lag is an issue. But as this was a press show, it didn't do any harm as it suited the fun of the outfit.

The Polka Dot Pin-up Sleepwear sets complete with keyhole tops, boy-shorts, bows and adjustable ruffles were a crowd pleaser. Featuring Star's Black & White Bead, Emerald City Drop of Mana and Pink Candy sets. It's worth mentioning that Ashen also has a set of men's boxers, and she promises more men's styles to be released. Yay!

A throwback to the 80's with 'Flash', a retro tank and panty set that immediately made me think of that scene. You know the one I mean. Splash! The 'Periwinkle Pinwheel' dress, strapless top with full knee length skirt was ultra feminine and was modeled to perfection by Quincee Twine with twirls worthy of any ballerina.

Featured model, Lorra Undercroft, modeled the final outfit of the evening, Lolli's
newest design 'Sabien' in a decadent red with wrap around straps and a flexi skirt that was so low... well you get the picture. Worn with Star's Red Sparkle Choker set, this is the outfit to wear to have all eyes on you.

Star Winkler's jewelry sets, chosen to match with each ensemble from the delicate pearls in white and black, the regal Garnet pendant to the more fun Candy Heart and Star sets in varying colours.

It was wonderful to attend a show that had an undercurrent of fun and I hesitate to use the word silliness because it wasn't. Not in that way. It also wasn't rigid. The models covered a range of different looks and ethnicities, the staff incredibly were friendly and professional, and the show was very well produced.

I strongly encourage you to attend the March 27th showing at 7pm slt. Check Ashen Jaerls picks for the tp info. You will be delighted, and most importantly, entertained.

AVENUE Magazine introduces new hair from ESHI OTAWARA

OTOHIME – Hair

Eshi Otawara announces a new hair release, Otohime. This hair comes in black, white, silver, red, and champagne. The hair is long and flowing, with a hair knot suspended by a cylinder which contains dragon detailing from a RL painting she has done, which was also the inspiration for one of her earliest conceptualized limited edition dresses. Hanging from this cylinder is a long banded ponytail of hair that drapes the length of the hair. This hair continues the Japanese theme of her Spring Collection.

The sea dragon shown in the picture comes from a Japanese story of the God of the Sea, Ryujin, who lives in a sea palace, controls the tides, and was the father of Otohime, who was known as the beautiful “Luminous Jewel,” and was the grandmother of the first Emperor of Japan. This made the powerful Ryujin the ancestor of the whole Japanese dynasty.

GABBY - Hair

Also newly released is the Gabby Hair in black, which is Eshi's donation to the RFL. All proceeds from the sale of this short style which features feathered bangs and a pulled back section of banded hair with a hair clip will be donated to the RFL Charity.

The Otohime Hair and Gabby Hair are both available both in her Eshi Otawara store at Blumfield.

AVENUE Magazine presents Freak Showroom.

A FREAK SHOW

Freak Showroom starts today and is hosting avatar representations of some of Second Life's finest artists such as Cienage Soon, Loglady Loon, Colemarie Soleil, and Miabella Foxley. These artists are displaying avatars of the freaky nature, designed to challenge the way we think about art and to let us see alternative side to beauty.

As Loglady Loon states in an interview, " The research of Beauty, the obsession for Perfect Avatar. Perfect man, perfect woman. This common vision nauseates me. For this reason I tried to do the opposite process. I wanted to create a Nightmare. I've forced artists to think in opposite sense: leaning toward the Macabre. Generating the Ugly. And the most interesting thing is that this process seems to be more "palpable", more plausible, more human."

The exhibit will run for 15 days. Expect to experience a different kind of exhibit, ranging from weird to macabre, here: Freak Showroom.

Exxess Designs - Of Vamps & Vixens - AVENUE Models

Imagine stepping onto the set of “Phantom of the Opera” meets “Bram Stoker’s Dracula” and you would be forgiven for thinking ‘where’s the fashion show?’ The EXXESS Designs fashion show aptly titled “Of Vamps & Vixens” produced by AVENUE Models once again proved to be a creative and inspired partnership.Held on the 7th of December 2008, the set at Royal Dreamscape was dark, brooding and exuded Gothic romanticism, the perfect venue to showcase the latest releases from EXXESS Designs creator, Layja Vidor. Revering the darker side of feminine sexuality, AVENUE Models Georgie Lyle, Shenandoah Saintlouis, Kryptonia Paperdoll, Olyvia Zenovka, Queenie Extraordinaire, Liane Maertens. Leah McCullough, Chamonix Boudreaux and Valeria Pienaar commanded the runway to great effect.The audience was transported to a darker world and was captivated by a profusion of black velvets, lace, fishnets and leather, accessorized with tightly laced corsets, gloves, precarious stilettos and silver jewelry. “Vamps and Vixens” was an outstanding success and those present made their feelings known by the acclamation emanating from the gallery. Treated to an amazing after party hosted by DJ Diaphoni Galicia, guests and models celebrated the brilliance of Lavja Vidor’s designs.Produced and conceptualized by AVENUE Models’ CEO Rusch Raymaker in collaboration with builder and designer of Ztique, Zasa Rossini, “Vamps and Vixens” was another AVENUE triumph.For your viewing pleasure, please click on the video below to once again share in the fantasy created by AVENUE Models and EXXESS Designs.

More photo's can be viewed on Flickr

B! Fashion Show - Eleganza by AVENUE Models

B! Fashion and AVENUE Models proudly present Eleganza, an exciting fashion show featuring the new collection from Italian designer, Barbarella Cioc. A unique experience awaits you showcasing Italian couture at its best. Featuring some of AVENUE’s top models: Haruka Kish, Poptart Lilliehook, Olyvia Zenovka, Ivyana Szondi and Jesika Contempomi.

This is one Fashion Show not to be missed.

Eleganza
Featuring the new collection from B! Fashion
Sunday 25th of January 2009
1.00pm SLT
Heaven’s AVENUE at AVENUE Models

LeeZu Baxter Designs changes name

FOR IMMEDIATE RELEASE

9 January 2009

LeeZu Baxter Designs changes name 

The LeeZu Baxter Designs label has had a name change. The design house will now market the creations of LeeZu Baxter under the brand name LeeZu! 

LeeZu! Is one of Second Life’s top fashion houses showcasing the work of noted fashion designer LeeZu Baxter and her team of highly skilled professionals. The instantly recognizable clothing and accessories are noted for their complexity, femininity and creativity. The majority of LeeZu! outfits are created on multiple layers so the ability to mix and match is one of the hallmarks of this famous label.

Now two years old, the company, formerly known as LeeZu Baxter Designs, is located on the To The Nines Island in Second Life. LeeZu! also operates several satellite stores in select high-end sims. The designer offers items from formal wear to casual and everything in-between. Also available is a line of accessories, eyes, shoes and jewelry. LeeZu! has received a great deal of media coverage for the specialty lines Revolution and Noir.

The LeeZu! team consists of Suzi Phlox; Barbara Nicholls (store manager); Poptart Lilliehook, (marketing director) and Olyvia Zenovka (top model and model manager).

LeeZu recently launched a new brand of footwear in partnership with Enktan Gully of Enkythings. Courtisane is a high-end line of exquisitely detailed shoes with rich luxurious textures. The store is located on an adjacent island easily reachable from the main LeeZu! store. The Courtisane brand will remain unaffected by the name change of Leezu Baxter Designs.

Insolence & Avenue Intimate Light - monthly photography contest.

Intimate Light - A monthly photography contest

INTIMATE LIGHT will be an open photography contest, sponsored by INSOLENCE and AVENUE Models.

Each month of the coming year, a jury made of designers and communication professionals will select amongst the entries, the 10 best pictures of you or any model wearing INSOLENCE lingerie. The panel will be looking at the composition, lighting, appearance and creativity of each entry. The same jury will decide on the best of the 10 images in order to select the grand winner of the month.

The winner will receive:

* A $10,000L prize from INSOLENCE and a $1000L rebate on registration to the AVENUE MODELS ACADEMY. The winning picture will then be published in AVENUE MAGAZINE and featured in high traffic blogs and groups.

The other prizes for runners up are:

2nd place: $5,000L Insolence storecard.
3rd place: $2,000L Insolence storecard.
4th to 10th place: $1,000L Insolence storecard.

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The rules are as follows:

* Wear the INSOLENCE lingerie of your choice or ask a model to wear it for you.
* Produce the best picture following the theme of the month.
* Make sure you include the INSOLENCE mainstore in your picks. Any entry that does not follow this instruction will not be considered.
* Every month, prior to the 8th, send your image as a high quality JPG format to intimate.light@gmail.com .
* Make sure you include your SL name in the file name otherwise the entry will not be able to be processed.
* Only one (1) image per participant per month. If you send several images, ONLY THE FIRST will be taken into account. It is your responsibility to send a definitive version that you would like presented to the judges.
* Join AVENUE MAGAZINE READERS GROUP for more contest updates and enjoy freebies and prizes.
* Members of the jury CANNOT submit entries.
* No total nudity will be accepted or sexual depictions. No entries of child avatars will be accepted.
* The jury has the power to decide if a picture doesn't comply with the above rule.
* The final decision of the jury is definitive.
* Postprocessing is allowed. The final jury decision will not be based on technical skills however.
* Images must be a minimum 1024 x 1024. Maximum 2048 x 2048. Any sizes in between are permitted. images can be square, portait or landscape. Images must be sent as a high quality JPG file. Minimum of 100 dpi.
* The image published in AVENUE MAGAZINE will be resampled to a maximum of 1024 pixels in the biggest dimension.
* By sending your image to the contest, you accept that you transfer all copyrights and ownership of the said image to camilla Yosuke. The winning image will NOT be used other than publishing it in AVENUE MAGAZINE, in various blogs on internet, and displaying it in the INSOLENCE mainstore. Royalty claims of any sort will NOT be accepted.
* Entries received after the 8th of each month, 24:00 SLT, will be postponed to the following month.
* The winners will be annouced first in AVENUE MAGAZINE, in the next issue after the 8th of each month. The winners will then be announced in the INSOLENCE Updates group and blog. The winners will also receive a letter from INSOLENCE and AVENUE MODELS with an explanation about how to claim prizes.

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The first edition of the INTIMATE LIGHT contest will be the January edition. The details are as follows:

Entries will be sent to intimate.light@gmail.com , commencing January the 9th , and before the 8th of February 2009, 24:00 SLT

The theme for this month is " Icy weather, cozy at home".

The results will be published in AVENUE MAGAZINE in the first week of February 2009.

AVENUE MAGAZINE LAUNCH ISSUE OCT 08

The advent of the ultimate fashion and lifestyle magazine for Second Life has arrived.  Our inaugural issue celebrates a special Stiletto Moody tie-up exclusive to AVENUE Magazine where the great shoe designer Stiletto Moody is featured with the newest yet to be released Stiletto Moody shoe, Pinup Spike in Tartan Red.  Watch out for the release at our launch party on 5th October 2008 12pm at Anjuna HouZe Club where it will be launched together with a fabulous fashion show featuring SL's top fashion designers Baiastice, Beauty Avatar, Jador and [KA] Designs. 

Here's a sneak preview of magazine.  Just click on cover picture above or Open Publication below to see the launch issue in all its glory!

Get your own - Open publication

Pick up your own inworld copy at AVENUE Models Inc Lobby today!