Jul 28, 2011

Virtually Artistic - AVENUE's July Issue

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"I found I could say things with color and shapes that I couldn't say any other way - things I had no words for." Georgia O'Keeffe

Second Life offers us a truly different perspective on the world of art, creativity and overall visual inspiration. As we journey across the grid to find those with a voice, evoking thought and maybe even changing the world, we share our experiences with some of Second Life's most creative thinkers.


"Machinima for Deep Thinkers: A Journey into the Metaverse by Tutsy Navarathna"
Media Mojo | Page 206
Written by Isadora Fiddlesticks & Photography by Tillie Ariantho

While much of machinima is made to entertain, some are made to make us ponder. Upon watching Tutsy Navarathna’s new machinima masterpiece, A Journey into the Metaverse, my long-buried questions about how our Second Life® avatar and our real life selves connect once again came to light.




"Art for Life: the art.AVENUE experience"
Arts Feature | Page 228
Written by Tandra Parx & Photography by Annough Lykin

Every year the AVENUE of Life team presents glorious and fascinating events that combine fashion, beauty and art to create a symbol of the movement: our stand to support and help the millions of people that fight cancer every day. The American Cancer Society and the Relay For Life of SL have raised over $1 million since 2005, and AVENUE of Life continues to make all efforts to strengthen this cause with diverse approaches reaching out to every part of Second Life®, especially in the fashion, music and art communities.



"Clarity through Art"
Arts Feature | Page 240
Written by Sarahelisebeth Brenham & Photography Blaz Halfpint

“The truth shall set you free.” These simple words have been spoken since the beginning of time. For some people, it takes more than words to heed this piece of advice; that is where Layachi Ihen comes in.



"Zebra Thursday: Listen to the Voices in Your Head"
Featured Artist | Page 246
Written by Sensuous Soulstar & Images Provided by Zebra Thursday

No words can do her work justice. She creates as she feels, and she lets the journey drive her creative force. One need only look at her work to feel a certain awe at the creations before you. Yet, there are often unanswered questions. What is the emotion behind the scene? Do I really understand what I’m seeing, and am I even supposed to?




Read these articles and more in the June edition of AVENUE Magazine.



For regular in-world updates, please join AVENUE Magazine Readers group.

Welcome Amarelo Manga to Couture AVENUE

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Amarelo Manga 5


We are pleased to welcome Amarelo Manga to our mosaic of talented designers at Couture AVENUE. Luana Barzane and Arturcosta Akina are the faces behind this colorful brand.

This couple began Amarelo Manga as a shop for unique swimwear pieces, but they have since expanded and offer a range of items, including casual fashion, formal dresses, and accessories such as shoes and jewelry. Amarelo Manga's Summer 2011 Collection adds heat to this sizzling summer with their safari-inspired clothing line, also available now at Couture AVENUE.

Please join us in welcoming Amarelo Manga to Couture AVENUE!

As a welcome gift, Amarelo Manga offers Africa Bikini, chic summer swimwear exclusively available at Couture AVENUE for all AVENUE Magazine Readers group members. Join AVENUE Magazine Readers Group and activate your tag to get this lovely gift!

Amarelo Manga Couture AVENUE gift


For regular updates, designer exclusive and gifts please join the AVENUE Magazine Readers Group in-world.

AVENUE at GOL (69,176,22)

Jul 25, 2011

AVENUE Press Release :: AVENUE Magazine Staff Transitions

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★ AVENUE INC ★

FOR IMMEDIATE RELEASE

PR Contact: Jesika Contepomi, Chief Marketing Officer, AVENUE Inc.


AVENUE Magazine Staff Transitions
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One certain thing in both our real and second lives is that change is a certainty, and today, we at AVENUE Magazine are embracing something new with the stepping down of Isadora Fiddlesticks, who has served our publication as Managing Editor, and also with the promotion of our new Editor in Chief, Sensuous Soulstar. Isadora has been an important part of the AVENUE family for several years, and she leaves her position having made many significant contributions for which we are so very grateful. We wish her much happiness and good fortune on her journey to come, but are pleased to announce that she will remain a part of the AVENUE family and may return to contribute again in the future.

AVENUE is pleased to announce the well-deserved promotion of Sensuous Soulstar to Editor in Chief. Sensuous came to AVENUE two years ago bringing with her a plethora of real life and virtual world experience in journalism and management. She began as a writer and was soon promoted to senior writer, and most recently, she has excelled in her role as General Manager. Sensuous possesses a real world communications and publishing background, having journalism experiences that include working as part of the newspaper staff during her university years at Howard University, as well as performing as a regular contributor to the Law Review during her law school years. Currently employed in the legal field, Sensuous enjoys the creative opportunities presented to her through her work with AVENUE Magazine. When asked about her future plans at AVENUE Magazine, Sensuous offered this: "As for my plans, I intend to continue the outstanding legacy that AVENUE has created. We will continue to provide readers with the most current trends in fashion, the most talented artists in SL and RL, the best places to call home, and of course continue to salute those that are in SL for a higher cause. I will continue to keep an open rapport with the staff and hope to remain a liaison between the staff and management, as that's been one of my favorite aspects of my work as General Manager. I don't know what the future holds for me, but I do know that the future looks incredibly blessed for AVENUE, and I'm grateful to be a part of that future."

Please join us as we welcome Sensuous Soulstar to her new position as Editor in Chief of AVENUE Magazine. Indeed, we are looking forward to the many ways in which her contributions will enhance our future.

Sensuous Soulstar - AVENUE Magazine Editor in Chief

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AVENUE Inc, the parent company of AVENUE Models, AVENUE Studio, AVENUE Models Academy and AVENUE Magazine, was founded by Rusch Raymaker, CEO in 2007. With a team of highly professional and qualified fashion, creative and marketing professionals, AVENUE strives to continuously promote the Second Life Fashion Industry to a higher level.

Leading the first fashion track and publishing AVENUE Magazine in print at the Second Life Community Convention 2009, AVENUE continues to break new grounds in fashion marketing and publishing within and outside of Second Life.

For more information please contact Jesika Contepomi.

http://www.avenuesl.com

Jesika Contepomi
CMO | AVENUE INC
jesika@avenuesl.com

Avenue Mag Launch 098
AVENUE at GOL


© AVENUE INC PRESS RELEASE JULY 2011

Stunning Creations - AVENUE's July Issue

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Do you ever stop to smell the roses? Look around you and wonder how it all came to be? Each month AVENUE takes you inside some of the most stunning creations on the grid. This month we're proud to feature both lesser known spots and the massive creativity's from those more well known.

"Anna’s Many Murders A Descent into Madness Portrayed in Second Life®"
Interesting Sims | Page 160
Written by Spruce Canning & Photography by Tillie Ariantho

There are many sims in-world; some with heavenly scenes and tranquil gardens, and then there are those that resemble a horror film, such as Dance Macabre, that would bring nightmares to even the most jaded resident of Second Life®. Bryn Oh’s Anna’s Many Murders ranks in the second category. Not only does it chronicle a young woman’s descent into insanity, it also strips away the protective cocoon that the 21st Century man has constructed for himself in the form of smart phones, tablets, and other mobile devices with their myriad of applications that immerse the individual into his own private world, ignoring the collective world around him. I spoke with Bryn Oh about the sim and the grim message that it sends to man, and the potential loss of humanity that having mobile technology and programs to seal one off from reality.



"D├ęcor to Fall in Love With"
Architecture & More | Page 176
Written by Augusta Carver & Photography by Brie Wonder

When I visit someone’s home in Second Life®, I almost always see something that I love; from a picture hanging on the wall, to the home itself. Renting or buying, there are way too many choices to deal with. Since my first days in-world, I have fallen in love with SL™ homes. The possibilities are endless. And for me, even though it seems overwhelming to find the right place to live or the right piece of furniture to complement a home, I can never have too many options. Buying a house or trying out furniture is like a mini SL adventure in itself. Sometimes you know what you want, other times you have no clue, but along the way you discover great textures, clean lines, and amazing details. Builder Froukje Hoorenbeek of Dutchie Furniture fell in love with homes and building herself, and has since created a brand that delivers inspiration and amazingly realistic furniture and homes within SL.




"Running the Course with the Avatar Games"
Sports & Recreation | Page 188
Written by Sensuous Soulstar & Photography by Ozz Larsson

While Bryn Oh is a name that never needs an introduction, her latest build just might. Given the serious, profound nature of the work that she has come to be known for, the LEA Art Games, or Avatar Games as they’re commonly known, is something a little more fun, and a lot more lighthearted from the mind of Oh. Participants make their way through an obstacle course while avoiding somewhat difficult obstacles and traps, and of course, dodging shots (both literally and figuratively!) from the audience and the commentators. This month, we take a moment to catch the famed builder and creative genius to get a better idea of this exciting new form of entertainment in Second Life®, and to really figure out if the virtual bumps and bruises are all worth it in the end.



"Virtual museums: the next incarnation of architecture in Second Life®"
Business Feature | Page 198
Written by Spruce Canning & Photography by Blaz Halfpint

When one talks of architecture in Second Life®, there is one place that comes to mind and that is the Virtual Museum, formerly known as The Frank Lloyd Wright Museum. According to Rosalie Oldrich, Exceutive Director of the Virtual Museum, the Frank Lloyd Wright Foundation revoked the licensing agreement with the Virtual Museum in December 2010 for use of the name. The Virtual Museum is a virtual showcase of architecture from different historical periods, such as the recreation of Monticello, the home designed and built by the third President of the United States, Thomas Jefferson, as well as building styles from the last century and even futuristic concepts by contemporary architects such as I.M. Pei and others.




Read these articles and more in the June edition of AVENUE Magazine.



For regular in-world updates, please join AVENUE Magazine Readers group.

Jul 24, 2011

Fashion @ Summer's End - AVENUE's July Issue

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As summer comes to a close - although we're still feeling the scorch of the heat - the fall fashion festivities are truly just around the corner. AVENUE has no shortage of amazing style talent, let us celebrate together in this season's hottest trends and styles.

"SummerTime"
Vignettes | Page 54
Written, Styled, Modeled & Photographed by Strawberry Singh

It's the middle of summer, and being the total beach girl that I am, I figured the best way to celebrate summer in Second Life® was to visit some of the most famous beaches on the grid. So, I asked my friends on Plurk what their favorites are, and I got a long list of names. I decided to feature the following four because I felt each of them had its own charm.



"Chic Blue Hue"
Fun with Fashion | Page 82
Written, Styled, Modeled & Photographed by Vixie Rayna

Chic Management celebrated their one year anniversary in style with designers across the grid creating exclusives for the event. Each designer created an item in the “chic” theme. This month’s column features looks from the event.




"Peristyle"
Trendspotting | Page 92
Written, Styled, Modeled & Photographed by Brie Wonder

These pieces were inspired by recent real life Resort collections, with lots of minimalism, and menswear inspired pieces. I made a “mini collection” of my own using some of my favorite pieces, and really aimed to make the looks cohesive.




"Style for Hunters"
Edge of Style | Page 102
Written, Styled, Modeled & Photographed by Boe Cortes

After a bit of a Second Life® break, I found myself needing to get back into the swing of things again. As a big fan of hunts, what better way to catch up on all the new stores and the latest releases than by participating in all the fabulous hunts like MENStuff, Zombiepopcorn and the many others SL™ has to offer.




"Nardcotix"
GOLden Shopping | Page 120
Written, Styled and Modeled by Vixie Rayna & Photography by Annough Lykin

GOLden Shopping is proud to count Nardya Rousselot of Nardcotix as one of our talented tenants. She is making her mark on summer 2011 with an amazing new collection of shoes. There are styles for every mood and the colors to match. You can be anything from a sexy vixen to an avant-garde diva in a single, quick change. This month's column shares the bright colors and adventurous styles of her latest releases.




Read these articles and more in the July edition of AVENUE Magazine.



For regular in-world updates, please join AVENUE Magazine Readers group.

Jul 20, 2011

Design House Tributes - AVENUE's July Issue

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There is no shortage of amazing fashion design houses in Second Life®. From all walks of life, all facets of creativity and from around the world, SL is the place to experience the best life has to offer - fashion wise. AVENUE is proud to be at the forefront with these passionate creators and share with our readers their inspiration and challenges. This month we were honored to be a part of the My Precious Queen Contest Finale, truly one of the most amazing couture designer contests on the grid. Delve deep into this issue and get a personal view from every angle of these design houses.

"Summer’s Queen – Elle Ahren"
Cover Story | Page 32
Written by Xandrah Sciavo & Photography by Brie Wonder

As summer heats up, so has the My Precious Summer Queen Contest, culminating in the long-awaited selection of the new face to represent Agnes Finney’s My Precious Design House. Each month, stylistas from all over the grid submit their photographs with the hope of being selected one of the three monthly winners who will advance to the final event. After six months of fierce competition, Elle Ahren was chosen as the new My Precious Summer Queen 2011.



"The Magic of Hair"
Fashion Icon | Page 46
Written by Augusta Carver & Photography by Natasja Schumann

One of the most necessary accessories to shop for in order to complete your look is hair. Short, long, curly, or straight, you can find just about any style of hair you could want and even dream of in Second Life®. For some people who change their hairstyle every day or every week, hair can be much more necessary than any other accessory to further complete their look. Creator of Magika, Sabina Gully understands that need and has been dreaming up some of the hottest realistic flexi and sculpted hair on the grid.




"Do You Know The Secret?"
Featured Designer | Page 74
Written by Augusta Carver & Photography by Ozz Larsson

Using her love of fashion and art in Second Life®, Maylee Oh, designer of The Secret Store, has been creating a collection of clothing that would make any fashionista drool with desire. She is a great example of how hard work and dedication can take you farther than you can even imagine. With bold prints, and vibrant colors, Maylee is taking the SL™ fashion world by storm, one sculpted piece at a time.




Read these articles and more in the July edition of AVENUE Magazine.



For regular in-world updates, please join AVENUE Magazine Readers group.

Jul 16, 2011

Couture AVENUE Look - July Semi-Finals

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Couture AVENUE is looking for fashionista extraordinaire's that are able to embody the spirit of our couture brands and combine top-notch looks and styling to be the face for Couture AVENUE in 2011.

The July Semi-Finalists are:

Couture AVENUE Look July - Elena Ewing
Elena Ewing

Couture AVENUE Look July - Federica Galtier
Federica Galtier

Couture AVENUE Look July - Harsch Sharktooth
Harsch Sharktooth

Couture AVENUE Look July - Maile Michinaga
Maile Michinaga

Come see their full looks and judge for yourself on Sunday July 17th at 11am SLT and vote for your favorite look.

AVENUE @ GOL Runway

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This month’s finalist will be chosen and receive:
- an exclusive interview and shoot in AVENUE Magazine
- $3,000L shopping spree at Couture AVENUE
- a discount voucher of 2,000L for a course at AVENUE Models Academy.

All monthly finalists will be entered into the finals where one male and one female winner will be selected to be the face for Couture AVENUE Look 2011.

The ‘Couture AVENUE LOOK 2011′ search is open to both men and women, offering one top male and female winner an invitation to AVENUE MODELS, an exclusive AVENUE MAGAZINE cover and to be the face of Couture AVENUE ads and promotions.

Jul 14, 2011

AVENUE Magazine July 2011

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AVENUE Magazine July 2011

This month AVENUE is proud to congratulate the 2011 My Precious Summer Queen, Elle Ahren and bring you the latest designs from gown designer extraordinaire Agnes Finney.

With the following special features, this months issue is meant to tease the senses and offer creative inspiration:

Fashion Icon Sabina Gully
Featured Designer Maylee Oh
AVENUE Model of the Month Ananya Mai
Architecture & More Froukje Hoorenbeek
Sports & Recreation LEA Art Games
DJ of the Month Nash Gearhead
Featured Artist Zebra Thursday

Read it online @ issuu.com/avenue



For regular updates and exclusives from our Couture AVENUE designers, join the AVENUE Magazine Readers Group.

AVENUE Models Academy :: Graduation :: July 17

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AVENUE Models Academy :: Graduation :: July 17

AVENUE is proud to welcome the latest batch of AVENUE Models Academy trainees to the runway on Sunday, July 17th.

Come and support the hard work and amazing talent of the following graduates:

Brigid Meriman
Adalita Voom
Hallie Hynes
Sabine Mortenwold
Ji Nirvana
Tyler Barineaux

Designer Showcased: SLC Fashion Serina Lacava

12:30 pm SLT

Jul 1, 2011

AVENUE of Life and GOL present: RePlay4Life

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AVENUE of Life and GOL present: RePlay4Life

AVENUE of Life and GOL present:

RePlay 4 Life a 24 hour music/dance marathon to benefit Relay for Life! Music from GOL DJs and Performances by The Dazzlers!

Join us this Saturday, July 2nd 2011 at 12pm SLT on GOL 7 to CELEBRATE, REMEMBER and FIGHT BACK!

Taxi to GOL: slurl.com/secondlife/GOL%207/120/143/22

About Relay for Life:
The American Cancer Society Relay For Life is a life-changing event that gives everyone in communties across the globe a chance to celebrate the lives of people who have battled cancer, remember loved ones lost, and fight back against the disease. Contributions to the American Cancer Society Relay for Life save lives by helping people stay well and get well, finding cures and by fighting back. Since 2005, Relay for Life has raised of 1 million US dollars from Second Life® community donations.

Join the international movement to end cancer. Together we RELAY.

Website:
www.relayforlife.org/secondlife

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Contacts:

Judy Kidd
Element the 8th | Host Manager
AVENUE of Life | Event Coordinator


Vixie Rayna
The GOL | COO
AVENUE of Life | Team Co-Captain

Email: vixie.rayna@gmail.com
Website: www.thegol.com

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