Dec 30, 2011

Fashion at is Finest - AVENUE's December Issue

As we take 2011 out in style…look back with us on some of this years favorite designers.

"Foxy Designs"
Cover Story | Page 34
Written by Augusta Carver & Photography by Kallisto Destiny

House of Fox is a well-known, innovative fashion house that was born nearly two years ago. During those two years, its brand has evolved and designer, Fashionboi Landar has become an influential fashion designer within Second Life®. Landar is known for an avant-garde spirit in his clothing, frequently creating designs far removed from the current trends. His diversity and versatility is what sets him apart from other designers.

"The Wonderful World of Faster Pussycat"
Featured Designer | Page 44
Written, Styled and Modeled by Vixie Rayna & Photography by Brie Wonder

If you are searching for a unique creative vision in fashion, look no further than Honey Bender’s Faster Pussycat. Her shop is filled with cutting edge male and female fashion with inspiration collections like Neo Geisha, Velvet Elvis, Circus Life, and much more.

"Working Stylishly"
Fashion Icon | Page 60
Written by Augusta Carver & Photography by Cade Nansen

I remember hearing about Keira Seerose and CHIC Management when the Black and Blue Fair started during the summer of last year. I loved the concept of it: raising awareness about mental illnesses while shopping. It was a creative concept that garnered a lot of attention. Now CHIC has grown into a business that gets bigger and bigger with each event. The events that Seerose and her team put on always amaze as each one gets better and better.

Read these articles and more in the December edition of AVENUE Magazine.


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Dec 11, 2011

AVENUE Magazine December 2011

AVENUE Magazine December 2011

As we round the end of 2011, take a moment to enjoy all that the year has brought us.

- Get a glimpse into the innovative fashion mind of House of Fox designer Fashionboi Landar
- Behind the scene look at Vintage Fair's Keira Seerose of CHIC Management
- Featured Designer Spread with Faster Pussycat
- AVENUE Model of the Month Dahlia Joubert
- Interiors with Cheeky Pea
- Interesting Sim at Clockwork Kingdom
- For the love of celebrating SL's Beautiful Bald & Pink campaign
- Perspective of Christmas in SL
- Live Music Newcomer Long Pausch
- Featured Artist Anon120
- Arts Feature The Path

AVENUE wishes you a happy holiday, and prosperous New Year!

Read it online @

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Dec 8, 2011

Christmas Expo 2011

Xmas Expo sign for Avenue blog

The 2011 Chrismas Expo
December 3rd-18th, 2011


Marking its 1st year in SL, The 2011 Christmas Expo is coming to town! In support of Relay For Life of Second Life and the American Cancer Society, the Christmas Expo will open on December 3rd, 2011 at 9am slt and will close on December 18th at 9pm slt.

A Christmas wonderland, spanning four SL regions, will set the scene for guests and shoppers, vendors and entertainers. SL residents will be able to find Christmas gifts, spend a romantic evening in the Holiday Ballroom with a sweetheart, or visit Santa and have pictures taken.

Residents can attend one of the many events:

SL Idol - An annual singing competition that will take place every year at The Christmas Expo, this contest will involve rounds of performances by some of SL’s great musicians.

The Avi Choice Awards - The Avi Choice Awards ~ the annual awards presentation recognizing the people and talent behind SL’s amazing creations, completely chosen and voted on by SL residents.

Amazing Race - Two member teams will race across the SL grid collecting specific hunt items, completing challenges and competing to be the last team standing.

Christmas Parties - Visitors can schedule their Christmas Parties at Expo. DJs can be booked or bring your own and the scenery has already been set for a fabulous and festive Holiday party.

The Breedables Pet Championship - hosted this year by the Breeder's Burough!

Auction/Raffle - Many amazing items will be available for auction and raffle from some of SL's best creators. 100% of the proceeds from the Expo's auctions and raffles will go to Relay For Life of Second Life.

Shopping - In addition to enjoying the many events, activities and features of the Christmas Expo, visitors can get a head start on their Christmas shopping at the more than 70 shops.

Live Music/DJ - Entertainment will feature many of SL's top performers, singers, djs, and hosts throughtout the Expo. See the website for dates and times.

KONA Radio will be broadcasting throughout the Expo. You can tune in at:
and visit:
Christmas Expo 2011's design and construction is generously provided by SL’s incredible builder, Kayle Matzerath of Garden of Dreams. Kayle’s talent brings amazing dream-like settings to the virtual world and he is bringing his style and talent to Christmas Expo. Kayle was the Relay For Life Event Day 2011 Designer Sim Award winner, as well. Kayle's holiday builds will provide excellent photo ops for those memory-making photos.
Friend us on Facebook:

For more information, contact:
Joonie Jatho
Public Relations Coordinator
Nikki Mathieson
Christmas Expo Coordinator

Nov 30, 2011

Winter Styles - AVENUE's November Issue

Get a glimpse of this seasons trends from AVENUE's Fashion Stylists.

Trendspotting | Page 52
Styled, Modeled & Photographed by Brie Wonder

wanted to create something really glam but sort of edgy with a mix of prints and textures ...something that was also still really feminine and that was in a woodland/forest setting.... just saw a piece about Kamchatka and was an inch away from literally using a grizzly bear, but alas...

"Asian Influence"
Fun with Fashion | Page 84
Styled, Modeled and Photographed by Vixie Rayna

Spice up your fall with fashions from the Orient. This month’s Fun with Fashion is all about Asian influence, and the stunning Japan Kansai sim is the perfect backdrop to the styles. Take your own journey using obi belts, modern shapes, and Asian patterns.

"Flight of feathers"
Edge of Style | Page 100
Written, Styled, Modeled & Photographed by Boe Cortes

It's been over a year since I last played with couture styles for AVENUE, so you can imagine the excitement when I started shopping around. Second Life® male fashion has certainly come a long way in creative styles and concepts with designers such as Ladies Who Lunch, Tableau Vivant, Gizza and the incredible couture hair styles from MADesign.

"Asia Rae"
Blogspot | Page 114
Styled, Modeled & Photographed by Asia Rae

Read these articles and more in the November edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Nov 29, 2011

Rejuvenation - AVENUE's November Issue

The start of any new season and especially the coming of the holiday's is a great time to take a moment, step back and really look at oneself. Before you round the corner into the new year, what can you do to make a different, no matter how small or slight, everyone can be rejuvenated by little changes. This month we introduce the Couture AVENUE Look Winners and new Faces of Couture AVENUE as well as unveil the new cover design and magazine look. These small changes we hope pass on a more enjoyable experience to our readers.

AVENUE wishes you all a very happy holiday season full of shopping and great cheer.

"Couture AVENUE Look"
Cover Story | Page 34
Written by Xandrah Sciavo
Photography by Annough Lykin

The AVENUE runway came to life with plenty of fierce competition during the last year as contestants from all over the grid competed for the opportunity to become the face of Couture AVENUE by entering the Couture AVENUE Look 2011 Contest. Each month, contest hopefuls submitted photograph entries displaying their stunning styles created from designs from some of Second Life®’s most talented designers. Please join AVENUE as we celebrate the selection of our two talented and charismatic winners, Diconay Boa and Harsch Sharktooth.

"Chic, from head to toe"
Fashion Icon | Page 44
Written by Augusta Carver
Photography by Miaa Rebane

They say diamonds are a girl’s best friend. If that is true then for this girl, clothes and shoes are a close second. I have to admit that I have not always been a shoe girl in real life or in my Second Life®, but they are inching their way into my heart, heel by heel. For that I am thankful because there are some amazingly gorgeous shoes out there, and when I put them on my feet, I feel sexy from head to toe. Nardya Rousselot of the famous NX-Nardcotix brand creates beautiful high quality shoes as well as one-of-a-kind clothing.

"The man behind Belleza’s success"
Featured Designer | Page 60
Written by ShaiLi Alex
Photography by Kallisto Destiny

Belleza means beauty in Spanish and it so accurately reflects the work of Tricky Boucher and his store, Belleza Skins. With over 36,000 group members currently, Belleza Skins is one of the most successful stores in Second Life®, and a good reason is because all of their skins are amazingly realistic and people love it. “Wonderful creations come in every collection, and their skins are fantastic,” says Honey Endrizzi, one of those 36,000 fans of Belleza.

"Exquisitely BaObA"
Featured Designer | Page 72
Written, Styled and Modeled by Vixie Rayna
Photography by Brie Wonder

One stop in Petalos Clary’s BaObA hat boutique and you may think that you have died and gone to millinery heaven. The entire shop is filled with the most deliciously decadent designs one can imagine. For any serious fashionista, the urge to spend bucket loads of Lindens™ will be irresistible and you will leave poor but deliriously happy!

Read these articles and more in the November edition of AVENUE Magazine.

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Nov 20, 2011

AVENUE Magazine November 2011

AVENUE Magazine November 2011

A month of rejuvenation, AVENUE takes you on a trip around the grid. Starting at home introducing the Faces of Couture AVENUE, Diconay Boa and Harsch Sharktooth to Fashion Icon Nardya Rousselot. Join us as we take a Flight of Feathers with AVENUE Stylist Boe Cortes or a look through the Kaleidoscope with AVENUE Stylist Brie Wonder. Just as Umberto Giano takes us to DIGS we round the corner and end with inspirations curated by AVENUE Creative Director Paola Tauber.

Wishing you all a joyous Thanksgiving and Happy Holiday!

with love,

Read it online at

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Nov 6, 2011

Colors of Fall - AVENUE Magazine

This seasons “it” color is most certainly orange. It graced the Fall runways of Gucci, Bottega Veneta, Lanvin, Burberry and many more. Designers in Second Life® have added this deliciously edible hue to their own collections. Rich pumpkin hues to electric orange never looked so good. ~ Vixie Rayna

Fall fashion is in full stride…let's have a look.

"Slice of orange"
Fun with Fashion | Page 92
Written, Styled & Modeled by Vixie Rayna & Photography by Matteo Bettencourt

Newcomer Luxianna Aeon of Coeur Noir found inspiration in the paintings of Rothko for her color-blocked outfit of the same name. Paired with the pink-tinted Tres Chic hat from Nardya Rousselot’s new collection, you will bring a serious “wow” when you walk in the room.

Vignettes | Page 84
Written, Styled, Modeled and Photographed by Strawberry Singh

All Hallows' Eve is just around the corner, and I figured this would be the perfect opportunity for me to talk about one of my favorite costume stores. If you look around Second Life® there are many places where you can pick up complete costumes, or even put things together yourself using various items from different designers. But Surreal LeShelle has done such an amazing job of providing us ladies with some of the best costumes on the grid under one roof.

"Dressed To The Nines"
Featured Designer | Page 74
Written by Augusta Carver & Photography by Miaa Rebane

Vive9 is one of most well-known stores in Second Life® and it has been making fashionistas across the grid clamor for its items. With stylish clothes to match every season and shoes to die for, it’s not much of a surprise. Amazing details, rich textures, and bold styles help make this brand stand out from everyone else. This month, I spoke with Sanya Bilavio, the owner of Vive9 about her in-world life and her famous store.

"Jax Aster"
Blogspot | Page 118
Written, Styled, Modeled & Photographed by Jax Aster

I first came to Second Life® through a friend in 2006, and I quickly became addicted to the many fascinating sims, builds, and creations that surround the grid. For the first couple of years, I made friends, went to clubs, and explored sims; however, my favorite part of Second Life was seeing what kind of clothes I could find, actually put on together, and what combinations of looks I was able to create using items from various designers. After all, at that time, there was not an infinite number of attachment options, tattoo layers, alpha layers, and let's be honest, not a whole lot of men's clothes to choose from that had any quality to them at all. This love of fashion led me, after much deliberation, to join the modeling world of Second Life.

Read these articles and more in the October edition of AVENUE Magazine.

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Nov 4, 2011

AVENUE Magazine November Exclusive - GizzA

AVENUE Magazine November Exclusive - GizzA

Innovative, Unique, Vibrant, and Chic, AVENUE is proud to announce this exclusive edition magazine featuring GizzA and personal up-close interview with partners Giz Seorn and Auster Elan.

Get a look at the latest fall fashions and a look through some of summer's hottest trends.

Read it on

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The Paulse of Fashion - AVENUE Magazine

Graced on the October Cover of AVENUE Magazine was none other then designer Faint Paulse. Known for her unique and cutting edge designs Faint continues to mesmerize the fashion world with each season's release.

AVENUE brings you the Paulse of Fashion in it's October Issue.

"The Paulse of Fashion"
Cover Story | Page 34
Written by Augusta Carver & Photography by Blackliquid Tokyoska

As a designer, Faint Paulse is known for her creative prowess and creating exceptional and sometimes even unconventional designs. She challenges the notions of what is beautiful and chic. When you hear the name Ladies Who Lunch, the first things that should come to mind are carefully detailed and realistic textures, bold colors, wickedly sinful shoes, and, of course, high quality styles. Paulse is a talented designer who could just as easily be creating art as fashion. When asked about her inspirations for designing in SL, Paulse simply replies: “Anything and everything. It depends. In the beginning, I did a lot of custom work, so I was just making things to fill orders. It began monopolizing my time, and I wanted to do more of what I wanted to do, so I slowly got away from it. Now, I flip through fashion magazines when I'm in line at the supermarket or online. Sometimes it's a photo, sometimes it's a shape or a concept. It doesn't matter.”

Fashion Icon | Page 46
Written by ShaiLi Alex & Photography by Kallisto Destiny

R.icielli is one of the most famous stores in Second Life® and it is present in many projects and events related to virtual fashion, mainly because their products are so versatile and varied enough to please even the most diverse types of taste. There are customers of all types, from the most fashionable fashionistas who like to produce photographic essays, to the most basic consumers that are buying just for daily use. “That makes us very happy, because it shows how much people love and approve of our work,” says Fhara Ricielli, owner and designer of R.icielli. “To be honest, we did not have a target audience exactly. What we wanted was to get the majority of residents to know and love our store...and we did.”

Homme | Page 62
Styled, Modeled & Photographed by Brie Wonder

"Fall Into Sartoria"
Trendspotting | Page 106
Styled, Modeled & Photographed by Lulu Jameson

Read these articles and more in the October edition of AVENUE Magazine.

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Oct 16, 2011

AVENUE Magazine October 2011

AVENUE Magazine October 2011

With our Anniversary this month AVENUE is proud to announce it's upcoming fashion events for the 4th year of AVENUE Models and this 3rd Anniversary issue of the magazine. What more could we ask for then Faint Paulse of Ladies Who Lunch, who graces our cover and gives a provocative interview.

Also in this issue, Fashion Icon Fhara Ricielli, Featured Designer Sanya Bilavio, Guest Stylist Jax Aster, DJ of the Month Aryon Dagger and Featured Artist Bobby Yoshikawa.

Read it online at

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Oct 10, 2011

LEA Granted the Annual Use of 20 Sims for Promotion of SL Art

Today. The Linden Endowment for the Arts (LEA) announced that Linden Lab and their stockholders have agreed to the use of twenty sims to be used for the Promotion of the Arts in SL which could be Visual, Performance Art, or Scripts according to Bryn Oh, spokesman for the LEA.
The LEA consists of Prominent Artists such as Bryn Oh and DanCoyote Antonelli and others. The twenty will be made available for an annual period to promote the Arts and applications will be due by November 1, 2011 for consideration to present during the annual period.

For more information and the application form, go to Bryn Oh's blog here.

Oct 1, 2011

Fall Look Book - AVENUE's September Issue

Each month our stunning stylist give you a taste of what's not only on trend but coming soon from the grids top designers. This month we give you a look of what you can expect from your favorite houses of fashion.

Vignettes | Page 48
Written, Styled, Modeled & Photography by Strawberry Singh

When I think of accessorizing myself, there are a number of stores that pop into my head as some of my favorites: Paper Couture, Zaara, Mandala, Earthstones, Lucas Lameth, Glow Studio, Rozoregalia and so many more. Today I wanted to highlight four jewelers that do an exquisite job by creating some of the most stunning accessories on the grid.

"Moda Elegante For The Senses"
The Blogspot | Page 68
Written by Vixie Rayna & Modeled, Styled and Photographed by Nadja Baxter

Since 2007, Nadja Baxter has been sharing her impeccable German style. Her blog ( is notorious for its chic fashion forward photography and ever-constant posts. She joins AVENUE Magazine this month to showcase an inspirational ode to German Vogue.

Sexy and edgy Nadja takes us on a journey to the subversively sexy.

Trendspotting | Page 90
Styled, Modeled and Photographed by Brie Wonder

"Tumbleweed Couture"
Fun with Fashion | Page 112
Written, Styled, Modeled and Photographed by Vixie Rayna

This year, a bristle of wind crosses the plains bringing with it a new season of fashion. Much of the designs in 2011 have found their inspirations in safari/ethnic textures, earth tones, and the simplicity of nature. Moving into fall, we will find many designers continuing to embrace their inner nature muse. Join me on my journey to a deserted western town to showcase the upcoming trends of the season.

"Goodbye Summer"
Edge of Style | Page 128
Written, Styled, Modeled and Photographed by Boe Cortes

It's time to leave behind the warm sunny beaches and tropical summers as we transition into a new season. Yes, Fall is just around the corner again and it’s time to say goodbye to summer. However, in saying that, you don’t have to pack away your entire summer outfits and t-shirts, simply just double up on the shirts, add on the jacket layers and accessorize with scarves and hats to keep in season.

"Punk Chic"
AVENUE Homme | Page 150
Styled, Modeled and Photographed by Lulu Jameson

Read these articles and more in the September edition of AVENUE Magazine.

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Sep 30, 2011

Exploration of the Senses - AVENUE's September Issue

Exploration around the grid should be done with all our senses. With so many various art forms to grasp always keep an open mind and ear to the latest and greatest creative minds. AVENUE is proud to feature many creative talents each month.

"LISP Bazaar"
Interiors | Page 196
Written by ShaiLi Alex & Photography by Brie Wonder

LISP Bazaar is a magnificent decorations and furniture store, tastefully created by Pandora Popstar. The store is composed of several rooms of decorated furniture that are ideal for all tastes, and excellent for people who appreciate the little details that always give a touch of charm and elegance. Each creation has something very special; a certain charm that makes us want to buy the whole store. Each decoration seems a work of art; unique, vivid colors that give harmony to the environment. Sitting for an interview, Pandora gave me more details about her personal life and the creation of LISP Bazaar. Read along and enjoy.

"Country club living at its finest"
Sim Review | Page 208
Written by Sensuous Soulstar & Photography by Brie Wonder

Luxury. Class. Immaculate living. Words that most equate with wealth and fortune. Yet, what if you could have these things without having the wealth? What if you could live in luxury without belonging to the upper echelon, but instead live with them? And what if you could do all of these things at some of the most reasonable prices in Second Life®?

"Lunamaruna: Dr. Seuss meets Van Gogh"
Interesting Sims | Page 224
Written by Sensuous Soulstar & Photography by Annough Lykin

The creatively ingenious writer known as Dr. Seuss once surmised: “I like nonsense; it wakes up the brain cells. Fantasy is a necessary ingredient in living. It's a way of looking at life through the wrong end of a telescope, which is what I do, and that enables you to laugh at life's realities.” And while this piece isn’t dedicated to Dr. Seuss, it is a salute to fantasy, to looking through the wrong end of a telescope and creating greatness. It is a salute to the creative geniuses that think beyond two-dimensional worlds and use their imagination, immense talent and creativity to bring to life a world of fantasy, a world of fun, and a world that brings a smile to everyone who passes.

"Music by Quanah: a teleport to euphoria"
Music Review | Page 270
Written by Jesika Contepomi & Photography by Paola Tauber

Quanah, known only by his first name, has taken the Second Life® live music scene by storm. Recently, some of the AVENUE staff and I had the amazing privilege to be in attendance at his debut show at The Village's Club Graffiti, and I must say, you honestly couldn't help but be mesmerized by his talent.

"Inside the mind of Iono Allen"
Media Mojo | Page 284
Written by Sensuous Soulstar & Photography by Tillie Ariantho

He is a man who needs no introduction. His work speaks for itself. He creates from his inspirations and turns art and installations into leading characters in his film. He is Iono Allen. To call him just a machinamator would be an understatement. He is a visionary who manages to turn art into a character in his film, whose only lines are the images that create stories in the viewer. Join AVENUE as we take a moment to explore the mind behind such astounding films as “Birth,” “A Question of Honor,” and his latest film, “The Red Zone.”

Read these articles and more in the September edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Fall Revival - AVENUE's September Issue

Second Life is the home of realization, the outlet for our wildest dreams and the epitome of creation. As we enter into the most sought after fashion season of the year, AVENUE went behind the scenes of both design houses new and reborn to find out the inspirations behead this seasons creatives. Without further ado...

"Evangelista: the revival of the true supermodel"
Cover Story | Page 34
Written by Sensuous Soulstar & Photography by Annough Lykin

“The 90s were the dawn of the term ‘supermodel.’ The 80s had Gia [Carangi] and we have some now, but nothing like when we could all catch Cindy Crawford on MTV's House of Style or Style with Elisa Kentch on CNN. The 90s were the dawn of the Victoria Secret Angels, and a time when Linda Evangelista (hence the name “Evangelista”) said ‘I won't get out of bed for less than $10,000 a day.’ The goal of my company is not just shoes or skins, but to bring back that supermodel status when models names were as common as famous actresses’. Evangelista’s modeling schools and city replicate the supermodels’ lifestyle and era that was the decade of the supermodel. That’s what Evangelista is all about: real life fashion and being as close to a real life model as one can get.”

"Moda Elegante For The Senses"
Designer Collection | Page 102
Written by Augusta Carver & Photography by Annough Lykin

When shopping at Jador Fashion, there is an attraction to the photographs of the many gorgeous designs inside gold frames hanging along every wall. The stone pillars and huge archways that lead one through each section give the feeling of stepping right into Italy. The warm and regal atmosphere, along with the beautiful clothing are truly inspiring. Ziamela Loon, the mind behind fashion store, Jador, has found her creative niche and expresses it through each and every detail of her work. In a world where fashion moves at such a rapid pace, it makes it hard to keep up with the latest trends and styles. Yet, Ziamela does a great job of creating her own trends and continuously pushing the envelope. Recently, Ziamela spoke with AVENUE about her time in Second Life® as a fashion designer.

"House of Elegance"
Featured Designer | Page 142
Written by Augusta Carver & Photography by Miaa Rebane

Beginning Second Life® out of curiosity, Didier Rascon thought it would be like any other computer game. Little did he know that he would discover a world that opens up the possibility to do and be almost anything. Now a SL™ fashion designer, Didier’s inspiration and passion for life and fashion has helped him to create a successful clothing brand for both men and women. Looking your best and showing your own personality and style through clothing is one of the best parts of SL. House of Europe has become a great place to help residents accomplish just that.

Read these articles and more in the September edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Sep 24, 2011

AVENUE Magazine September 2011

AVENUE Magazine September 2011

With the changes of full amongst us we're seeing the fashion industry all a-buzz with new styles, colors and collections. This month AVENUE shares with you the new fall trends, fabulous finds and hot stylings for this season.

Also in this issue…the opening of the much anticipated Evangelista brand, sim review at the renowned Grove Country Club Estates and interview with powerhouse live performer Quanah.

Cheers to the new season ahead with AVENUE.

Read it online at

Aug 27, 2011

Styled Trends - AVENUE's August Issue

AVENUE Magazine brings yet again another month of Styling Trends. See these end of season looks with a glimpse into what the fall fashion market may have in store.

"Harem Girl"
Vignettes | Page 44
Styled, Modeled and Photographed by Strawberry Singh

It's no secret that my first ever real "job" in Second Life® was at Club Habibi, a Middle Eastern club that is still around. Club Habibi opened its doors in June of 2007, when I was barely a month old, and I worked there as a belly dancer and hostess for about five months. I loved that job because it was so much fun; I got to meet interesting people and even picked up some sweet Arabic words from the people that visited. But my most favorite thing about that job was the uniform. I had to wear silks: beautiful, colorful and oh-so-sexy.

Trendspotting | Page 60
Styled, Modeled and Photographed by Brie Wonder

"Hair So Fair"
Fun with Fashion | Page 76
Written, Styled and Modeled by Vixie Rayna & Photography by Kallisto Destiny

Hair Fair is one of my favorite times of the year in Second Life®; it makes me absolutely giddy with excitement. Each year, I wait patiently in anticipation to see what our most talented content creators will bring. This year was phenomenal, and my inventory is groaning from all of the new hair purchases. The hairs that really stood out were the more avant-garde and couture styles. My column for August showcases my four favorites.

Read these articles and more in the August edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Aug 26, 2011

Fashion Excellence - AVENUE's August Issue


“"Style" is an expression of individualism mixed with charisma. Fashion is something that comes after style.”
-John Fairchild

One of the most popular fashion quotes of our time…rings true even in Second Life. This month we celebrate originality and personal spirit from the hands of creative designers here in SL. Without their styles and ongoing creations we would not be the outstanding fashionable avatars we are.

"GizzA, Taking over the grid in record time"
Cover Story | Page 34
Written by Sensuous Soulstar & Photography by Blackliquid Tokyoska

It’s a name you’ve definitely heard before…and it’s a name you will definitely hear again: GizzA. You may not know what it means, you may not know where it came from, but you do know that with the name comes impeccable quality, a vibrant color palette, and unique designs that garner the attention of everyone within viewing distance. And now, you’re going to know a little more about the creative minds behind the brand that has taken Second Life® by storm in such a short time.

"Designs that capture the imagination"
Fashion Icon | Page 50
Written by Augusta Carver & Photography by Diconay Boa

Joy Fellini is the savvy businesswoman and creative genius behind the Second Life® brand Fellini Couture. In just four years she has managed to create extraordinary clothing designs in SL™ that make women feel unique and beautiful. There is something about her gowns that make them feel almost magical, as if there is a story behind each detail. Sweeping style, good details, and high quality keeps residents in-world coming back to her store time and time again.

"Stylish Locks to Turn Your Head "
Featured Designer | Page 68
Written by Augusta Carver & Photography by Natasja Schumann

Fauve Beaumont and Lulu Jameson, partners in-world, decided to join together in a business adventure that has been creating a buzz from day one. With their store Plume, they create hair that is classic, sophisticated, and unique to each individual avatar to help accentuate their look and style. Not only do they help others to be creative with their styling, but they have unleashed their own creativity to make a mark of their own in the fashion industry of Second Life®.

Read these articles and more in the August edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Aug 7, 2011

AVENUE Magazine August 2011

AVENUE Magazine August 2011

Yet another issue of top notch talents in Second Life by AVENUE.

// Fashion label Gizza rocking the cover
// Linden Lab CEO Rodvik Linden with a first hand interview by any inworld magazine
// Turn heads with top favorites from Hair Fair
// Machinima moving up in the real world with Pooky Amsterdam

All this and more at >>

For regular in-world updates, please join AVENUE Magazine Readers group.

Aug 6, 2011

AVENUE Models Summer Search 2011

AVENUE Models Summer Search 2011

The search is on ... be among the best.

AVENUE Models is proud to announce our Models Summer Search 2011.

AVENUE is on the look out for the crème de la crème in the modeling industry. If you have a unique look, cutting edge styling and impeccable runway skills that are unmistakably AVENUE, step forward to be among the best.

More information and application forms are available now at Couture AVENUE.

Jul 28, 2011

Virtually Artistic - AVENUE's July Issue

"I found I could say things with color and shapes that I couldn't say any other way - things I had no words for." Georgia O'Keeffe

Second Life offers us a truly different perspective on the world of art, creativity and overall visual inspiration. As we journey across the grid to find those with a voice, evoking thought and maybe even changing the world, we share our experiences with some of Second Life's most creative thinkers.

"Machinima for Deep Thinkers: A Journey into the Metaverse by Tutsy Navarathna"
Media Mojo | Page 206
Written by Isadora Fiddlesticks & Photography by Tillie Ariantho

While much of machinima is made to entertain, some are made to make us ponder. Upon watching Tutsy Navarathna’s new machinima masterpiece, A Journey into the Metaverse, my long-buried questions about how our Second Life® avatar and our real life selves connect once again came to light.

"Art for Life: the art.AVENUE experience"
Arts Feature | Page 228
Written by Tandra Parx & Photography by Annough Lykin

Every year the AVENUE of Life team presents glorious and fascinating events that combine fashion, beauty and art to create a symbol of the movement: our stand to support and help the millions of people that fight cancer every day. The American Cancer Society and the Relay For Life of SL have raised over $1 million since 2005, and AVENUE of Life continues to make all efforts to strengthen this cause with diverse approaches reaching out to every part of Second Life®, especially in the fashion, music and art communities.

"Clarity through Art"
Arts Feature | Page 240
Written by Sarahelisebeth Brenham & Photography Blaz Halfpint

“The truth shall set you free.” These simple words have been spoken since the beginning of time. For some people, it takes more than words to heed this piece of advice; that is where Layachi Ihen comes in.

"Zebra Thursday: Listen to the Voices in Your Head"
Featured Artist | Page 246
Written by Sensuous Soulstar & Images Provided by Zebra Thursday

No words can do her work justice. She creates as she feels, and she lets the journey drive her creative force. One need only look at her work to feel a certain awe at the creations before you. Yet, there are often unanswered questions. What is the emotion behind the scene? Do I really understand what I’m seeing, and am I even supposed to?

Read these articles and more in the June edition of AVENUE Magazine.

For regular in-world updates, please join AVENUE Magazine Readers group.

Welcome Amarelo Manga to Couture AVENUE

Amarelo Manga 1

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Amarelo Manga 4

Amarelo Manga 5

We are pleased to welcome Amarelo Manga to our mosaic of talented designers at Couture AVENUE. Luana Barzane and Arturcosta Akina are the faces behind this colorful brand.

This couple began Amarelo Manga as a shop for unique swimwear pieces, but they have since expanded and offer a range of items, including casual fashion, formal dresses, and accessories such as shoes and jewelry. Amarelo Manga's Summer 2011 Collection adds heat to this sizzling summer with their safari-inspired clothing line, also available now at Couture AVENUE.

Please join us in welcoming Amarelo Manga to Couture AVENUE!

As a welcome gift, Amarelo Manga offers Africa Bikini, chic summer swimwear exclusively available at Couture AVENUE for all AVENUE Magazine Readers group members. Join AVENUE Magazine Readers Group and activate your tag to get this lovely gift!

Amarelo Manga Couture AVENUE gift

For regular updates, designer exclusive and gifts please join the AVENUE Magazine Readers Group in-world.

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